Dua Lipa backs butterfly prints and bold dressing at London pop-up

Dua Lipa gave butterfly print a very public reset in London, wearing a green-and-blue Kim Shui dress with a qipao shape, green Dior boots and a Kurt Geiger London bag at the first DUA by AB Science pop-up at Selfridges on Oxford Street. The look mattered because it was not just a bright outfit for a branded appearance. It was a neat visual argument for bigger prints, sharper accessories and dresses with a little drama returning to the front of celebrity dressing.

The pop-up, which ran for two weeks from May 14 to May 27, was built around DUA by AB Science, Lipa’s skincare line with Augustinus Bader. The brand launched as a three-product range, with the Balancing Cream Cleanser, Renewal Cream and Supercharged Glow Complex priced from $40 to $85. That pricing puts the line below Augustinus Bader’s usual luxury tier, but the Selfridges takeover gave it the kind of glossy, experiential setting that beauty brands increasingly use to look more like a cultural event than a retail display.

Lipa’s outfit did most of the talking. Kim Shui is known for clothes that flirt with going-out polish and East Asian references, and this dress leaned into both: a close, body-conscious silhouette, a statement print and a surface busy enough to read from across a room. The butterfly motif was not delicate or nostalgic. It was scaled up and sharpened by the rest of the styling, especially the saturated green boots and the branded bag that kept the look from drifting into costume.

That is what makes the appearance more interesting than a simple celebrity photo op. Lipa has made a habit of using fashion-week appearances, pop-up events and off-duty moments to test the edges of her style, and this one fit the pattern. A butterfly-print qipao at a beauty launch suggests that loud dressing is no longer being reserved for the runway and the after-party. It is being folded back into the celebrity wardrobe, one high-contrast outfit at a time.

The timing matters too. With DUA by AB Science only announced in November 2025, the London pop-up arrived early enough to set the tone for how Lipa wants the line seen: polished, playful and fully aware that beauty launches now have to compete with fashion for attention. In that context, the Kim Shui dress looked less like a one-off flourish and more like a sign that prints with personality are back in rotation.