Etro returns to paisley roots with island-hopping Resort 2027 looks

Etro’s Resort 2027 collection was a reminder that the house looks strongest when it stops reaching and starts rinsing its own archive through a modern lens. Paisley came back first, then Arnica, then the easy boho dresses, flared pants, frilly summer numbers, and relaxed tailoring that gave the lineup its island-hopping mood. This was not nostalgia for its own sake. It was a clean, commercially sensible return to the signatures that make Etro feel like Etro.

That matters even more now that the collection came from the brand’s in-house design team, following Etro and Marco De Vincenzo ending their collaboration in March 2026 after almost four years. Without a named designer imposing a new silhouette or a sharp conceptual detour, the clothes felt steadier and more legible. For a luxury customer who wants romance without costume, that is a useful shift. The result was a wardrobe with a clear point of view: printed, fluid, and easy to imagine moving from city to coast without losing polish.

Etro’s own history makes this reset look less like a pivot than a homecoming. The company was founded in Milan in 1968 by Gimmo Etro as a textile business, and Gerolamo Etro introduced the Paisley pattern in 1981, turning it into one of the house’s defining codes. The brand ties that pattern to its archive and to an identity built around bohemianism, alternative living, and nonconformity. In Resort 2027, those ideas were translated into clothes that felt lived-in rather than precious, which is exactly the distinction that keeps heritage from going stale.

Arnica was the most persuasive proof of that. Etro describes it as an iconic paisley-patterned fabric and has celebrated it for 40 years, and here it helped anchor the collection in something recognizably collectible. Printed pieces had enough density and character to feel archival, but not so much weight that they slipped into the museum. That balance is what today’s shopper responds to: a pattern with lineage, cut into a shape that can actually leave the hotel room.

There was also a clever range in the styling. Preppy-leaning knits and striped shirts suggested Riviera getaways, while brighter printed silk pants and jackets pushed the fantasy further toward more exotic destinations. That tension gave the collection commercial range, from polished separates to breezier pieces with holiday pull. It also served as a preview of where Etro menswear is headed ahead of a presentation during Milan Men’s Fashion Week in about two weeks. Resort 2027 did not chase novelty. It sharpened the house codes, and that is what makes it worth buying now.