FARM Rio and Rip Curl Unite Vibrant Prints With Performance Surfwear This Season

Two brands with radically different postcodes but identical beach obsessions just landed their first-ever joint collection, and the result is exactly as loud as you'd hope. FARM Rio, the Brazilian fashion and lifestyle house born in Rio de Janeiro in 1997 and built on a philosophy of dressing in happiness, has linked up with Rip Curl, the Australian surf institution founded in Torquay in 1969, to produce a capsule that insists you cannot separate style from the ocean.

Highlights from the collection include technical summer wetsuits, a vibrant floral suitcase, a striped shirt and pant set, and floral bikini sets, with a single signature floral print running across every piece to hold the whole thing together. The wetsuits themselves are decorated with gradient, oversized floral prints and tropical birds, which is a very specific kind of audacity that neoprene has rarely been asked to carry before now.

FARM Rio's newly launched accessories brand, FARM Etc., is also co-signing the partnership to expand the collaboration beyond apparel into luggage and accessories, making the tropical suitcase one of the more unexpected and covetable items in the drop.

The reach of the capsule is intentional. Already successfully launched in Australia and Brazil, the collection has now arrived in Europe and North America. Rip Curl brings more than 50 years of performance innovation to the partnership, crafting gear made for life in and around the water, while FARM Rio contributes more than 28 years of expressive, Rio-rooted print work. Both brands are certified B Corporations, and their shared sustainability commitments shaped the construction and material choices throughout the collection.

The creative teams worked across every detail of the technical pieces together. "Integrating FARM Rio's bold artwork into technical surf products has been so much fun," said Amy Findlay, Rip Curl's Head of Design. "We collaborated closely on every element: print scale, placement, construction to ensure the pieces not only look great, but also perform to our standards in the ocean."

Gabriel Oliveira, FARM Rio's Branding Director, put it plainly: "Many attributes could justify the collaboration between FARM Rio and Rip Curl, but the most important of all is passion: two brands built by people who are passionate about their own lifestyles and the products that express them."

Brazilian surfer Maria Eduarda Cesar, just 17 and already aiming to qualify for the Challenger Series this season, fronted the campaign for the European market, grounding the editorial imagery in the same coastal-athlete energy that defines both brands at their best.

The full collection is available now on the FARM Rio website, the Rip Curl website, and select retailers. When a Brazilian print house and a surf-performance institution spend this much time on print placement and construction integrity together, the wetsuits tend to outlast the hype.