Kornit Digital Names Former ASOS CEO Nick Beighton as Strategic Advisor

The gap between where fashion is made and how it is sold has long been the industry's most expensive inefficiency. Kornit Digital moved this week to close it, appointing Nick Beighton, the former chief executive of ASOS, as a strategic advisor to the company and its Board of Directors, with his engagement beginning April 1, 2026.

Beighton spent 12 years at ASOS, helping build the British e-commerce retailer into a multi-billion-dollar global platform. That tenure covered the full arc of modern digital fashion: hyper-growth, supply chain complexity, omnichannel expansion, and the shift from inventory-heavy models toward more agile, demand-driven operations. It is precisely that last chapter, the move away from overbuying and toward producing what customers have already chosen to purchase, that makes him strategically useful to Kornit.

Kornit Digital, listed on the Nasdaq as KRNT and headquartered in Rosh-Ha'ayin, Israel, positions itself as a global leader in sustainable, on-demand digital fashion and textile production technologies. The company's pitch to brands and retailers is that printing garments digitally, at the moment of demand rather than months in advance, eliminates the overproduction that generates both unsold inventory and environmental waste. What Kornit has historically lacked is senior leadership with firsthand experience on the buying and selling side of that equation. Beighton provides it.

"Nick's experience leading a digitally native global fashion platform gives him a powerful perspective on the realities brands and retailers face today around speed, agility, and capital efficiency," said Ronen Samuel, Kornit's chief executive. "As the fashion industry moves toward more demand-driven production models, his insight will help Kornit strengthen its role in enabling the next generation of global supply chains."

The appointment was announced March 19, 2026. Kornit also said it plans to nominate Beighton for election to its board at the company's 2026 Annual Shareholder Meeting, meaning his role would be formalized beyond the current advisory capacity pending that vote. His first public appearance in the Kornit role will come at Konnections 2026, the company's industry event, where he is expected to speak on demand-driven supply chains and on-demand fulfillment.

The timing reflects a broader inflection point in fashion production. Brands that once placed bets on seasonal inventory six months out are under mounting pressure from return rates, unsold stock write-downs, and the unpredictability of consumer demand. Kornit's argument, and now Beighton's, is that digital on-demand production is the structural answer, not just an operational upgrade but a fundamental reorientation of how the industry runs. Having a former ASOS CEO make that case to global retailers carries a different weight than any technology roadmap.