Loewe and On update luxury sneakers with LightSpray innovation

Loewe did more than lend a logo to On’s latest innovation. The new LOEWE × On collection turned LightSpray into the headline act, pairing the LightSpray Cloudmonster with the Cloudsolo and Cloudtilt Hi in fresh colorways and putting craft, movement and minimal-waste design at the center of the offering.

That matters because LightSpray is not another conventional sneaker upgrade. On says the robotics-and-materials process creates a shoe upper in roughly three minutes, replacing a multi-step method with a single spray application. The brand also says the technology cuts CO2 emissions by 75 percent versus standard models, a figure that gives the collaboration a cleaner-footprint pitch to match its fashion credentials.

The LightSpray upper was first introduced by On at On Labs Paris, where the company framed it as a lace-free, seamless construction that molds to the foot over time and is engineered for ultra-light performance. On has since positioned the system as a core innovation for 2026, with the LightSpray Cloudmonster 3 Hyper described as the brand’s first mass-market running shoe using the technology and the lightest Cloudmonster to date. On also says the LightSpray Cloudboom Strike was its first racing shoe made with LightSpray.

For Loewe, the value lies in how that engineering gets translated. The Spanish house is not simply decorating a performance shoe; it is giving the tech a luxury vocabulary through silhouette, color and scarcity. A LightSpray sneaker reads differently when it sits beside Cloudsolo and Cloudtilt Hi in a fashion collection presented as an expression of modern craft rather than a pure sports release. That is the real test of the partnership: whether a manufacturing breakthrough can be styled into desire.

The collaboration also builds cleanly on the pair’s 2024 launch, when Loewe and On introduced technical activewear and Cloudtilt sneakers that fused Spanish luxury design with Swiss engineering. This new chapter suggests the relationship has moved beyond one-off crossover novelty. If LightSpray can hold attention inside Loewe’s world, it may mark a broader shift in luxury, where the most persuasive status symbol is not just branding, but the technology underneath the upper.