Mango Opens 25th London Store on King's Road in UK Expansion Push

Mango planted its 25th London location on King's Road in Chelsea on March 23, opening a 5,920 sq ft store that carries the brand's Woman collection alongside its New Med interior concept: natural textures, warm tones and sustainable materials drawn from the company's Mediterranean heritage.

The store stocks clothing, footwear and accessories from the Woman assortment, all designed at Mango's Barcelona atelier by a team of 500 experts. Inside, the New Med format delivers what the brand describes as "a bright and welcoming shopping space," its warm-palette, texture-led aesthetic built from sustainable materials throughout. The opening created 17 jobs.

Fiona Cullen, Mango's International Regional Director for the UK & Ireland, called the site "the perfect new home to introduce our Woman collection to London customers, in a store format that truly represents the Mediterranean soul of our brand." Cullen described the opening as "a confident step forward for Mango, building on the strong progress we have made over the last year to broaden the appeal of Mango to even more customers across the UK."

King's Road follows a Kensington High Street opening just three months earlier and sits within a wider British push that saw Mango open more than 25 new stores across the UK in 2025, including sites in Aberdeen, Cardiff and Glasgow. The brand reported close to 20% turnover growth in the UK that year and now operates over 100 points of sale nationwide, spanning standalone stores, concessions and an online presence.

Globally, Mango posted annual sales of €3.8 billion (£3.3 billion) for 2025, up 13% year on year. Outside its home market of Spain, its highest-turnover markets are France, Turkey, Germany and the US; the UK's growth trajectory is pushing it firmly toward that tier.

The King's Road store forms part of Mango's 2024-2026 4Es Strategic Plan, under which the company is on track to open 500 new stores globally by the end of 2026. With the UK holding priority market status, around 15 additional British stores are planned for 2026, with London, Leeds and Chester among the targeted locations. The expansion is also being backed by a new executive hire: Mango recently appointed Sara Donninelli, a former Estée Lauder executive, as Brand Director, a move tied to the company's ambitions to deepen customer loyalty and sharpen its brand identity.