Nike and Cipriani Launch Limited Ravenna by Cipriani Capsule with Ravenna FC

Nike, Cipriani and Ravenna FC launched a limited lifestyle capsule called Ravenna by Cipriani as the opening deliverable of a four-year technical partnership, with the collaboration first publishing February 23 and Ravenna FC posting about the drop on February 25. The move pairs Nike’s global sports infrastructure with Cipriani’s hospitality and lifestyle credentials and the freshly reorganized Italian club’s local identity.

Cipriani, the hospitality and lifestyle group, plays an unusual role here: this is not a match kit but a lifestyle capsule that leverages Cipriani’s lean into branded hospitality. The collection name Ravenna by Cipriani signals hospitality-led styling rather than pure performance gear, and the timeline, a public rollout in the Feb 23–25 window and the club’s Feb 25 confirmation, makes this the first visible product from the four-year technical tie-up between Nike and Ravenna FC.

Ravenna FC’s reorganization matters. The club’s restructured setup and its Feb 25 post about the drop mean this capsule arrives at a strategic moment for the team as it redefines its public identity. Nike’s signature here is technical partnership over multiple seasons, but the capsule’s lifestyle framing suggests the brand and Cipriani are aiming to stretch club fandom into hospitality moments: pre-match dinners, city nights, and fan experiences beyond stadium walls.

This collaboration has commercial intent baked in. A limited lifestyle capsule attached to a four-year technical partnership gives Nike a foothold in Ravenna FC’s merchandising for seasons to come while Cipriani supplies a premium gloss that can be activated in restaurants, events, and hospitality spaces. The Feb 23 launch window and the club’s Feb 25 social push show a coordinated calendar strategy that reads as both brand-building and revenue-minded merchandising.

Expect more visible releases across the four-year partnership. With Nike supplying technical infrastructure, Cipriani lending lifestyle storytelling, and Ravenna FC reorganizing its identity, Ravenna by Cipriani feels like the pilot episode of a multi-season program. This first capsule, published Feb 23 and highlighted by Ravenna FC on Feb 25, sets the tone: Nike is treating the club as a lifestyle franchise, Cipriani is translating hospitality into product, and Ravenna FC is selling a newly packaged version of itself to supporters and style seekers alike.