Palace and EVISU Celebrate 35 Years With a Cherry-Blossom Denim Capsule

Selvedge denim with a real argument for longevity lands differently than a seasonal collab drop, and the Palace x EVISU Spring 2026 capsule, which hit Palace and EVISU storefronts in late March, is built around exactly that case. This is the fifth time the two brands have worked together, and the decision to anchor the 23-piece collection in 13oz selvedge construction rather than lighter, trend-chasing fabric is where the story actually starts.

EVISU was founded in 1991 by Hidehiko Yamane in Osaka, Japan. In the early days, the brand produced roughly 14 pairs of jeans per day on vintage shuttle looms, hand-painting the Daicock seagull logo onto the back pocket of each one. That rate of production wasn't a marketing gimmick; it reflected what selvedge construction actually demands. Where mass-market denim is woven on high-speed projectile looms and the raw fabric edge frays unless it's serged, shuttle-loom selvedge produces a clean, self-finished edge. The resulting fabric is denser, the weave tighter, and the garment fundamentally more durable. Yamane's obsession with pre-1960s American denim as the quality benchmark shaped everything EVISU built, and the capsule with Palace carries that same material DNA.

At 13 ounces per square yard, the denim in this collection sits well above what most contemporary streetwear brands work with. High-street denim typically runs 11 to 12 ounces; fast fashion often dips below that. The practical difference is tactile and immediate: 13oz selvedge is stiff out of the box, structured in a way that requires a break-in period of several weeks of regular wear before the fabric starts to conform. What comes after that patience is a pair of jeans shaped specifically to how you move, fading at the thighs and knees in patterns that are essentially unrepeatable. That's the cost-per-wear argument in material form: properly maintained selvedge can last 20 years or more, compressing the replacement cycle that disposable denim accelerates.

The three core denim silhouettes, five-pocket pants, shorts, and an EVISU Type-2 jacket, each carry the Daicock logo and come in a standard indigo, a light wash, and the collection's centerpiece: the pink-toned "HANAMI" wash. Hanami is the Japanese tradition of gathering under blooming sakura to mark the brief window of cherry-blossom season. Applied to denim, the reference translates into a blush wash that reads seasonal without being saccharine. A reverse-denim treatment on select pieces adds surface texture while maintaining the selvedge base. For care, cold hand-washing and air-drying in shade will preserve the indigo depth and structural integrity over time; machine washing on a gentle cold cycle works as a practical alternative. The tighter weave of selvedge also takes repairs well: patches and darns hold where standard denim stretches and tears.

Beyond the denim core, the capsule expands into a cycling jersey, chunky zip bomber knits, co-branded crewnecks, and pocket T-shirts, with three caps and a cherry-blossom globe accessory that functions more as a sculptural object than a conventional add-on. On the question of what earns its price over time: the five-pocket pants and the Type-2 jacket in indigo are the long-game pieces, the ones that will fade distinctively and hold their construction across years of wear. The HANAMI wash version is more collectible than utilitarian, and the knitwear and T-shirts offer lower-stakes entry into the collaboration without the raw material premium.

Palace, founded in London in 2009 by Lev Tanju, Gareth Skewis, and Marshall Taylor, built its audience in the same city where EVISU first broke outside Japan. In the mid-1990s, Yamane's denim found its way into British retailers like Duffer of St George, and from there into the acid house, garage, and hip-hop club scenes that defined London's nightlife. EVISU became uniform within those spaces, heavy Japanese selvedge worn as a statement of taste in rooms where taste was everything. Palace grew up in that cultural inheritance, and five collaborations in, the shared history holds weight that most co-branded drops simply do not.