Under Armour and Dodge fuse muscle-car style in new capsule collection

Under Armour’s Dodge Hellcat collaboration page lists 18 pieces, and the spread runs from a $38 balaclava to a $200 mechanics suit. Built off the Dodge Charger SRT Hellcat and Dodge Challenger SRT Demon, the capsule stretches across apparel, footwear and accessories without pretending the car references are subtle. The oxblood red and carbon black palette, plus burnout-inspired textures and hard seam lines, gives the line real visual torque. Dodge CEO Matt McAlear and Under Armour SVP and GM of Collabs Yuron White are calling it “classic Americana reimagined,” and that line lands because the collection actually looks engineered, not just branded.

The strongest pieces are the ones that feel closest to the garage and the field at the same time. HeatGear men’s shorts are priced at $50, the women’s sports bra or sleeveless top at $55, cargo shorts and a jersey at $90, and a jacket at $120. Then the footwear takes over: the UA x Dodge Blur Pro football cleats sit at $130, the UA x Dodge HB-LO unisex shoes at $140, and the UA x Dodge Echo SlipSpeed shoes at $170. At the top of the range, the UA x Dodge Mechanics Men’s Suit hits $200, which pushes the capsule into collector territory instead of basic team-store merch. That matters. A lot of sportswear-auto mashups collapse into a graphic T-shirt and a logo hit. Here, the category mix, from base layers to cleats to a mechanics suit, makes the collab feel like it was built with actual use in mind.

The campaign helps sell that idea. Notre Dame defensive back Adon Shuler and USA Football defensive back Laneah Bryan front the visuals, a smart cast for a line that wants athlete credibility as much as streetwear heat. The football pieces, including a UA Blur Pro x Dodge cleat and a UA Blur x Dodge glove, give the drop a harder edge than a standard lifestyle capsule. It looks less like fan apparel and more like gear that wants to be seen on a sideline, then worn out afterward.

Under Armour and Dodge are also tying the launch to UA NEXT’s SEVENS tournament at IMG Academy in Bradenton, Florida, from July 10-12, 2026. That is the right place for this kind of crossover to show its face: top high school football underclassmen, 7-on-7 speed, helmets off, identity on display. The bigger fashion story is the same one that keeps driving these brand marriages. Athletic labels want the authority that car culture still carries, and Dodge brings a collector’s mythology, a sense of horsepower, chrome and masculine excess that a standard sports collab cannot fake. In this case, the hardware, the colors and the football-first styling do enough of the talking to keep it from feeling like mere muscle-car merch.