Vetements joins Paris men’s week as major houses reshuffle schedule
Vetements lands its first men’s-week slot in Paris as Saint Laurent, Givenchy and Celine reclaim prime positions. Jacquemus sits out while the calendar grows sharper.
Vetements is moving into Paris men’s week for the first time, and the timing says as much as the name on the invite. Guram Gvasalia’s label is scheduled for 8:30 p.m. on Thursday, June 26, a coveted late-evening slot in a provisional calendar that now reads like a live ranking of who wants the spotlight most badly.
The Fédération de la Haute Couture et de la Mode has lined up 74 houses for Paris Men’s Fashion Week Spring/Summer 2027, with 36 runway shows and 38 presentations running from Tuesday, June 23, through Sunday, June 28. Saint Laurent returns on opening day at 5:00 p.m., Givenchy is set for June 25 with Sarah Burton’s first menswear designs for the house, and Celine closes the week with Michael Rider’s first men’s show. That is not just programming. It is a set of signals about momentum, confidence and which brands believe the official calendar still delivers the biggest payoff.
Vetements’ move is the most revealing. The brand has historically shown during women’s fashion week or couture, not men’s week, so this first official menswear appearance suggests a house that wants a more direct claim on Paris men’s visibility. In a season where brands are increasingly choosing flexible strategies, that kind of debut reads as a bid for legitimacy and for attention at the same time.
The reshuffle also shows how selective the biggest houses are being about the format itself. Hermès will present rather than stage a runway show, before Grace Wales Bonner’s planned menswear runway debut for the house in January 2027. Jacquemus is absent from the provisional schedule, while Loewe is skipping men’s week in favor of a coed runway format. At the same time, the calendar makes room for newer momentum plays, including Soshiotsuki, the Japanese label founded by Soshi Otsuki in 2015 and winner of the 2025 LVMH Prize for Young Designers, along with Meryll Rogge, Song for the Mute and LAD/.
KidSuper gets the closing slot, which matters too. In a week shaped by return visits, first appearances and strategic absences, Paris is still the place where brands go to make a point, but the point is no longer simply to show. It is to choose the exact stage, hour and format that best fits the brand’s next move.
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