adidas and Willy Chavarria unveil Mexico World Cup streetwear capsule

Willy Chavarria and adidas turned Mexico’s World Cup moment into something sharper than souvenir merch. The Comienza Con El Sueño collection landed June 10, but adidas first showed it on Chavarria’s Autumn/Winter 2026 runway, giving the drop the polish of fashion week and the pull of stadium gear.

adidas billed the capsule as officially accredited Selección Nacional de México World Cup merchandise, and the clothes did the heavy lifting. There were FMF-badged soccer jerseys, a tracksuit, long soccer shorts and rugby shirt silhouettes pulled from Mexico football heritage, but the lineup also moved well beyond the pitch with a blazer, long twill short, button-up shirt, tees, scarf and caps. That is where Chavarria’s point of view comes through most clearly: the tailored pieces feel like city clothes with a football edge, while the jerseys and scarf ground the collection in fan culture. If you want the most Chavarria-looking pieces, start with the blazer and twill short, not the more literal merch.

The footwear gives the story its anchor. The collection includes the Willy Mega Low, Megaride AG XL and Willy Chavarria Megaride Copa, all built on Megaride franchise tooling with Chavarria branding and red accents. The Megaride Copa, listed at $200, has a premium leather upper, HD screen-print sockliner, leather lining and a rubber outsole, which puts it squarely in premium sneaker territory without tipping into absurdity. It is the clearest bridge between performance reference and streetwear object: technical enough to nod at football, polished enough to wear with a blazer.

adidas also cast the campaign carefully, using Jesús Gilberto Orozco, Jeremy Márquez, Omar Campos and Ariel Castro to tie the capsule to both current and next-wave Mexican talent. The brand’s message, that “dreams don’t begin on the world stage, but long before,” puts the collection in community terms rather than pure hype terms, which is exactly why this feels bigger than a standard tournament cash-in.

The broader picture matters too. adidas had already said the Chavarria Megaride AG was the fourth collection in the designer’s collaboration with the brand, and Chavarria followed that with Love Prevails on April 18, a Superstar release with a molded rose shell toe. Add the broader football push adidas teased in Paris with the F50 Megaride, and Comienza Con El Sueño starts to look like part of a real language, one that lets Chavarria scale his politics, identity and tailoring through football without losing the sharpness that made people pay attention in the first place.