Billionaire Boys Club and Potluck Club honor Chinatown with jersey capsule

Billionaire Boys Club has turned Manhattan’s Chinatown into a football jersey capsule that feels far more intimate than a generic celebrity hookup. The release, which went live June 4 at 9 a.m. ET, centered on two silhouettes: a long-sleeve Phoenix Palace jersey and a short-sleeve Potluck Club dragon jersey, both detailed with Chinese characters and priced between $100 and $115.

That price point put the collection in a sweet spot for streetwear buyers who want something collectible without drifting into the stratosphere. The jerseys sold through BBC ICECREAM’s online shop, BBC physical stores, Potluck Club, and Phoenix Palace, giving the drop a rare dual-life presence in both brand channels and the neighborhood spaces that inspired it. In a market full of collabs that borrow a city’s name while ignoring its texture, this one was built to be touched, worn, and seen on Chrystie Street, not just posted.

The credibility comes from the partnership’s source material. BBC said Cory Ng, the co-founder of Potluck Club and Phoenix Palace, collaborated again with Billionaire Boys Club to celebrate and honor Manhattan’s Chinatown, drawing on market colors, neighborhood iconography, and the visual language of the streets that shaped him. That matters because the project does not treat Chinatown as a decorative backdrop. It pulls from local markets, family-run shops, and community gathering spots, the places where identity is lived rather than performed.

Potluck Club gives that story real weight. The Michelin Guide lists the restaurant, a Bib Gourmand Cantonese-American spot at 133 Chrystie St., and describes it as the work of childhood friends who grew up in Manhattan’s Chinatown. Phoenix Palace extends that same ecosystem, tying the collaboration to a broader Chinatown-centered network instead of a single trendy address. In BBC’s interview with Ng, the conversation moves through identity, belonging, gentrification, preserving community, and the legacy he wants to build for the neighborhood that raised him.

That is why the capsule lands differently from the usual fame-driven fashion crossover. The football-jersey format already carries codes of loyalty, place, and naming rights, and BBC and Potluck Club used it to make Chinatown legible through fabric, color, and lettering. The result was not a souvenir. It was a wearable local archive, sharpened into two jerseys and released with the kind of specificity streetwear still rewards.