Only NY and Bowery FC turn Bushwick Inlet Park into streetwear football day
Bushwick Inlet Park hosted 21 co-ed teams, a penalty shootout final and a golden trash can trophy, turning Only NY's Invitational into a real streetwear scene.
Bushwick Inlet Park looked less like a city park and more like a downtown clubhouse on Saturday, June 6, when Only NY and Bowery FC brought the sixth annual Only NY & Friends Invitational to the Williamsburg/Greenpoint waterfront. Twenty-one co-ed teams from fashion, media, hospitality and culture crowded the pitch, and hundreds of players and supporters ringed the action, giving the whole day the kind of energy that usually gets sold in a lookbook but here was lived in public.
That matters because both hosts come from deep New York roots, not borrowed branding. Only NY was founded in 2007 and built its identity around the city, the outdoors and the arts. Bowery Football Club dates back to 2001 and says its first matches were played at Sara D. Roosevelt Park in the Lower East Side and Chinatown. Their partnership goes back to a 2017 third-kit collaboration, and the fit still makes sense: this is a club-and-brand alliance built on parks, neighborhood loyalty and the kind of local memory you cannot manufacture in a campaign brief.
Bushwick Inlet Park gave the Invitational the right stage. NYC Parks calls it the centerpiece of the Greenpoint-Williamsburg Waterfront, and the new Motiva parcel, which opened in 2026 after a $9.8 million remediation and construction project, adds 1.66 acres to the park. On a day like this, that extra waterfront breathing room did more than help the crowd spread out. It made the event feel like part of the neighborhood’s next chapter, not a pop-up parachuted in for attention.
The team sheet read like a cross-section of New York taste. Scenes, Secret Futbol Club, Knickerbocker, Bon Bon, L’industrie, The Midnight Club, Extra Butter, Lovely Day Studio and Stade all showed up alongside the rest of the 21-team field, and the mix of names alone told you the point was community, not just competition. The uniforms and styling worked the same way: every side looked like it knew exactly which scene it represented, and that is what made the sidelines feel as important as the penalty box. This tournament began in 2022, has already produced past winners like ScenesNY and Two Bridges FC, and even lets champions direct proceeds to a local football nonprofit of their choice, which keeps the whole thing grounded in something bigger than bragging rights.
The final came down to Knickerbocker and Emmett’s on Grove, then penalties, then Knickerbocker lifting the event’s golden trash can trophy. It was the perfect ending for a streetwear football day that proved the strongest brands still know how to build loyalty offline, one neighborhood at a time.
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