Kiabi expands second-hand fashion across Spain and Portugal

Kiabi is making second-hand feel less like a side aisle and more like a store standard. The retailer has added 13 new Beebs by Kiabi sections across Spain and Portugal, bringing its Iberian total to 33 stores, 27 in Spain and six in Portugal. That puts resale in 37% of Kiabi’s retail network on the peninsula, a scale that turns circular fashion from experiment into operating model.

The move sits inside Kiabi’s Vision 2035 plan, which the company frames as a long-term roadmap for growth. In practice, that means the brand is not treating pre-owned as a seasonal add-on or a halo project. It is building a resale lane into the same mainstream family shopping experience that already drives its business, with second-hand garments curated for quality and traceability.

Kiabi has tied the Iberian rollout to Micolet, the Spanish resale platform it has worked with since launching Beebs by Kiabi in the region about a year ago. The company says the partnership is designed to extend the life cycle of garments and reduce environmental impact, but the more immediate retail story is operational: second-hand now has a physical footprint inside stores that already know how to move high volumes and serve value-conscious customers.

That matters because resale changes the store equation. It gives Kiabi a way to keep more value inside the building after an item has already sold once, while giving shoppers another reason to browse, compare and leave with more than one kind of find in the basket. For families, that mix of new and pre-owned can make second-hand feel practical rather than niche, especially when it is merchandised in the same trip as everyday basics.

The Iberian expansion also suggests the model is starting to travel. Earlier rollout coverage said the concept began with a pilot phase in selected stores and that Beebs by Kiabi was already operating in France before it reached Spain and Portugal. By the end of September, about half of Kiabi’s French network was offering both a clothing take-back service and in-store resale, a sign that the company sees enough demand, and enough store-level discipline, to build circularity into the core business instead of keeping it at the edges.