Reflaunt launches private resale service for luxury wardrobes

Reflaunt has launched Folio, a private resale service built for personal stylists, private client advisors and high-value wardrobes, pushing circular fashion deeper into white-glove territory. The platform splits into two paths, one for clients selling their own pieces and another for professionals selling on behalf of their clients, then manages collection, authentication, pricing, listing, sale and payment.

Reflaunt says Folio will place accepted items across more than 30 luxury resale marketplaces and a global network reaching over 350 million shoppers. The commission is a flat 10%, and the company says only items that meet pre-approved brand and condition standards make it through. That structure is efficient, but it is also selective: this is not mass-market decluttering, it is curated circulation for wardrobes already valuable enough to justify a concierge.

The timing is pointed. BCG and Vestiaire Collective said in October 2025 that the secondhand fashion and luxury market was growing about three times faster than the firsthand market, with the category estimated at about $210 billion to $220 billion in 2025 and projected to reach up to $360 billion by 2030. Folio slots neatly into that acceleration, but it also sharpens the class divide inside circularity. The public story of resale has long been about access, thrift and waste reduction. Folio recasts it as a service layer for people who already have stylists, private shoppers and wardrobes worth managing like assets.

Reflaunt was founded in Singapore in 2018 by Stephanie Crespin and built its business first with luxury brands and retailers. Its past partners have included Balenciaga, Harvey Nichols, Level Shoes and Rue Gilt Group, a roster that shows how far the company has moved from the rummage-bin image still attached to secondhand shopping. Crespin said the entry point is "a wardrobe and a relationship, not a brand’s e-commerce checkout," and argued that a stylist managing five or 10 high-net-worth clients and hundreds of live listings could unlock far more inventory than a single brand program.

That is the promise, and it is a credible one. A managed resale pipeline can keep a jacket, heel or handbag moving longer than a one-off consignment drop-off ever could. But the condition gate remains tight, and the economics still favor luxury labels in pristine shape. The real test is whether Folio leaves a visible trail of pricing, authentication and re-homing that lengthens a garment’s life, or whether it mostly gives luxury wardrobes a greener vocabulary.