Reju joins Recycling Europe to scale textile circularity in Europe
Reju linked its Frankfurt pilot and Chemelot plans to Recycling Europe Textiles, aiming to turn Europe’s textile waste into traceable recycled polyester at scale.
Reju joined Recycling Europe Textiles in Brussels on June 18, bringing its textile-to-textile regeneration push into one of Europe’s key industry networks as it works toward an industrial-scale hub in the Netherlands. The alliance matters less as a ceremonial badge than as a supply-chain move: Reju is trying to build a traceable route from discarded polyester and post-consumer PET waste to usable recycled feedstock.
Recycling Europe said Reju is its newest partner in the textiles branch, and Julia Ettinger, the group’s secretary-general, framed the deal as a way to scale textile circularity while unlocking environmental and economic opportunity. That is the real question for Europe’s fashion system. Collection is only the starting point. The harder job is sorting enough material, keeping it traceable and turning it into output brands can actually use.
Reju’s footprint already stretches beyond a single announcement. The company runs a pilot Regeneration Hub in Frankfurt, Germany, and has lined up future industrial-scale hubs in Chemelot in the Netherlands, Rochester in New York State and Lacq in France. On May 20, 2025, Reju selected Chemelot Industrial Park in Sittard-Geleen for its first industrial-scale regeneration center, saying the site would let it accelerate circular textile waste regeneration at scale and tap existing industrial infrastructure.
The numbers around Chemelot show why this partnership is getting attention. In April 2026, Reju secured €135 million in Dutch NIKI funding to support the project, and a European Commission transition-pathways note said the facility is designed to process 300 million items a year and produce 50,000 tonnes of recycled polyester feedstock. If those figures translate from plan to plant, the payoff is practical rather than symbolic: European brands would have a nearer source of recycled polyester, with the traceability buyers increasingly want and the industrial volume the market has lacked.
Reju has also pushed for binding rules that prioritize European textile-to-textile recycled content, a sign that the company sees policy and plant capacity as part of the same buildout. That is where this partnership will be judged, by whether the Chemelot site turns scale on paper into feedstock that reaches European brands on production timelines, not years later.
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