Brunt Workwear Opens First Flagship Near Massachusetts Headquarters

Brunt Workwear just made its biggest physical bet yet: a 3,000-square-foot flagship at 70 Main Street in North Reading, Massachusetts, opened on Saturday, May 2, just about a mile from the brand’s headquarters. For a company founded in 2020 by Eric Girouard and David Chernow, it is a sharp move from digital-first hustle to real-world retail, and it says Brunt wants more than clicks. It wants proof that its community will walk in, lace up, and buy in person.

That is the point of the store. Brunt says shoppers can try on the full collection of boots and apparel, including pants, hoodies and accessories, with hands-on fitting help from staff who know the difference between gear that looks right and gear that works on a jobsite. That matters because workwear is unforgiving. Boots have to fit when you are on concrete all day. Pants have to bend, hold up, and not ride up the second you crouch or climb. Brunt is making the case that those decisions are better made under fluorescent retail lights than in a cart on a screen.

The brand is not abandoning e-commerce to do it. Brunt’s help center says online orders still come with returns and exchanges within 14 days of delivery, which keeps the digital channel very much alive while the store is finished and staffed. The flagship is less a replacement for the website than a feedback loop, a place to hear what workers actually think about size, comfort, and trade-specific gear before Brunt pushes harder into brick-and-mortar.

The expansion fits a bigger company shift. Brunt is relocating its headquarters to 301 Ballardvale Street in Wilmington, Massachusetts, where CBRE says the lease covers 56,000 square feet of R&D, warehouse and office space. The company has also leaned hard on growth stats to show momentum, saying in its 2025 recap that it sold its millionth pair of Marins, launched in hundreds of retail stores, and donated almost 20,000 pairs of boots to trade schools. That is the part worth watching now: whether a brand built online can turn a loyal customer base into regular foot traffic, or whether the flagship becomes the most tangible sign yet that Brunt has outgrown the internet-only phase of its story.