Cat Apparel Partners With Celebrity Stylist Mark Avery on Limited Capsule Collection

Ryan Gosling wore one of the hats. That detail, almost incidental in the broader story of how Cat Apparel's "Designed by Avery Ranch" capsule came together, is actually where this collaboration started: stylist Mark Avery had already been dressing Hollywood clients in Cat pieces, and the brand noticed.

What followed was a two-year design process, with Avery working alongside the Cat team to pull archival Caterpillar aesthetics forward into something wearable today. The result, released March 23 as part of Cat's Spring/Summer 2026 lineup, is a 14-piece collection that reinterprets Caterpillar's workwear heritage through a vintage lens.

The capsule leans heavily on durable materials and familiar shapes. The line includes outerwear, canvas work sets, tees, hats, and flannels — a tight edit that stays close to Caterpillar's construction-site roots rather than chasing a fashion-forward reinterpretation. Avery kept the structure of traditional workwear intact while adjusting proportions and details for contemporary wear. The silhouettes read as genuinely functional: nothing here has been distressed for effect or cut to suggest the jobsite without actually surviving it.

Avery's credibility with this material is personal. Raised in rural Virginia, his style sensibility was shaped by "work boots, busted denim and the quiet strength of everyday laborers." That foundation informs a career spent styling some of Hollywood's most recognizable faces, and it sits at the center of what makes this collaboration more considered than the average celebrity-meets-brand drop. Though stylists are increasingly stepping out from behind the scenes, Avery emphasized he didn't want to make a Hollywood version of Cat workwear. Rather, he wanted to make an authentic workwear line that works for all workers.

"I know what translates well on red carpets and late-night shows," Avery told SJ Denim. "But I also grew up in rural Virginia and have had a lifelong appreciation for traditional workwear. So, I think taking those two pieces, and pulling from the Cat team's expertise as well, we were able to create a collection with pieces that will work for everyone."

That tension — between the red carpet and the work site — is precisely what gives the Designed by Avery Ranch capsule its editorial interest. Cat Apparel, the licensed Caterpillar work-apparel line, has long occupied a space where genuine utility and streetwear crossover comfortably. Avery's involvement doesn't redirect that positioning so much as sharpen it, bringing two years of archival focus and a rural Virginia point of view to a brand whose heritage can absorb that kind of scrutiny without blinking.