Jacquemus and Nike unveil French football collection for Les Bleus

Jacquemus has done what few labels can: make a football pre-match jersey feel like something you could wear straight from the tunnel to a hotel lobby. The new collaboration with Nike and the French Football Federation refines Les Bleus’ official teamwear into a polished sport-coded uniform, using 1990s football nostalgia, crisp French lines and a restrained tricolor palette to turn utility into style.

The center of the release is a pre-match shirt worn by French national team players this summer, but the project stretches beyond one top. Jacquemus’ preview page also included a goalkeeper jersey, a reissue track top, track pants and other pieces, all framed as part of a wardrobe that revisits the nostalgia of 1990s football culture through “clean lines, pure proportions and an unmistakably French elegance.” Simon Porte Jacquemus rooted the collection in a vintage navy Nike tracksuit jacket from his youth, and the brand described the line as a tribute to France’s collective spirit and to football’s power to inspire, unite and create shared memories.

The details are what make it land. The men’s pre-match jersey was slim-fitting and sweat-wicking, finished with embroidered JACQUEMUS, NIKE and FFF crest logos and a sewn French flag patch. On Jacquemus’ site, it carried a 70-euro price tag, while the goalkeeper jersey was listed at 85 euros. Some items were capped at five units per person, which gives the collection the feel of a release with proper demand, not just another logo exercise. Nike’s SNKRS page cast the drop as a celebration of “French identity and elegance” and said it would bring “vintage craft” to players and fans.

The timing sharpened the message. Jacquemus and the FFF launched the collection on June 11, 2026, the same day the 2026 FIFA World Cup opened in the United States, Mexico and Canada. Nike and the federation have already extended their partnership, with Nike set to remain the official FFF kit supplier through the 2033/34 seasons, so this fashion-forward moment sits inside a much longer national-team relationship. The collaboration also reached into footwear, with the Cryoshot Tiempo R10 x France x Jacquemus sneaker listed at $245 on Nike SNKRS Canada for June 16 at 8:00 p.m.

What gives the story extra bite is how quickly the design language traveled beyond football. The thin tricolor sleeve band on one jacket drew social-media comparisons to Adidas’ three stripes, proof that even a French-coded uniform can become part of a broader logo-and-legacy conversation. For workwear, that is the point: the best uniforms do more than identify a team. They shape the way a brand looks, moves and is remembered.