Shawn Stüssy’s S/Double blends surf energy with elevated workwear basics

Shawn Stüssy has made S/DOUBLE look less like a revival and more like a relaxed return to form: loosely cut workwear, ’90s-style plaid shirts, boxy tees, jackets, denim and coaches jackets, all delivered with the easy surf looseness that made his name in the first place. The appeal is in the balance. Nothing here feels like a costume version of utility. Instead, the clothes read as lived-in, soft-shouldered and ready for daily wear, with Stüssy’s handstyle and graffiti-like lettering doing as much visual work as the fabric itself.

S/DOUBLE was founded in 2008, and the rebooted label is now in its seventh season. The latest drop officially landed in select retailers on April 1, 2026, after an in-person launch at Sure Store in Melbourne on March 26, 2026. So far, the reboot has been kept exclusively in Australia, a choice that feels deliberate rather than cautious. Australian brothers Peter Hill and Stephen Hill, the founders of Globe, are behind the restart, and the local-only approach gives the project a specific geography instead of the usual global hype cycle.

That Australia focus makes sense for a collection that softens workwear rather than armoring it up. Where stricter chore-coat-and-carpenter-pant formulas can lean hard into heritage, S/DOUBLE takes the same practical language and lets it breathe. The shirts are looser, the tees are boxier, and the jackets carry more coastal ease than jobsite rigidity. It is workwear as a silhouette and a mood, not a uniform.

The campaign pushes that point visually. Shawn Stüssy’s signature handwriting is the centerpiece, scaled up across billboards, citywide projections and moving footage shot by his son, Tate Stüssy. In Melbourne, the rollout included a mural on Elizabeth Street from March 23 to April 24 and projections over Bourke Street Mall from March 25 to 29. The effect was less product launch than city takeover, with Stüssy’s lettering turned into public spectacle.

At 71, Shawn Stüssy is still one of street culture’s most recognisable names, and he has framed the project as freedom, saying he is doing what he wants. That line fits the clothes. S/DOUBLE Season 7 does not chase nostalgia for its own sake. It turns surf energy into workwear basics with enough ease to feel modern, and enough personality to stand apart from the harder-edged utility formulas crowding the category.