Sara Miller London Launches 10th Anniversary Collection for S/S and A/W 2026

Sara Miller London has opened its 10th anniversary programme with a staged S/S26 and A/W26 roll-out that spans stationery, tableware, kitchen storage, handbags, gift wrap, tins, a new picnicware range, travel accessories and homewares. The brand lists 37 products in the Anniversary Collection on its site, and the site shows the highest single-item price at £85.00.

The company was founded in 2016 by Sara Miller and sold more than one million greeting cards internationally within its first year. Today the business reports distribution across 60 global markets and an expanding catalogue of more than 1,000 SKUs, while The Art File lists "14+ different licensed products" tied to the brand’s long-term publishing partnerships.

Design cues for the anniversary pieces return to Sara Miller’s signature palette of jewel tones, peacock and botanical motifs and gold-embellished detailing. Brand copy presents the collection as "a journey into a luxurious untouched paradise at nightfall, where nature’s elegance blend with rich, vibrant hues." Named motif families on product pages include Peacock Parade, Botanic Blooms, Elegant Bird, Butterfly Trails, Gold Leaves & Birds and Fabulous Flamingo.

Price points are deliberately accessible across categories. Site-listed examples include Gold Leaves & Birds medium glass vases from £39.50 and a Fabulous Flamingo tote from £15.00, while press assets from Elite and PressLoft list Anniversary set pricing such as a Set of 3 Round Cake Tins at £45, an Anniversary Biscuit Barrel at £20, a Set of 3 Round Caddies at £30 and small tins from £4 to £10. The Elite press gallery page is dated 26/01/2026, with individual image stamps on product assets from 08/01/26 and 21/01/26.

Licensing and retail partnerships remain central to the anniversary strategy. Portmeirion is cited for tableware licensing, Elite Tins collaborated on the homeware tin range and The Art File continues as publisher for greeting cards. Sara Miller noted a decade-long relationship with The Art File at Spring Fair NEC Hall 3, where she appeared and discussed new designs on the publisher’s stand.

Sara Miller framed the milestone in commercial and creative terms in separate comments to trade press. "Reaching 10 years in business is an incredibly proud moment. What began as a small design studio has grown into a global brand, and the Anniversary Collection feels like a celebration not just of our designs, but of the partnerships, retailers, and customers who have supported us along the way. As we look ahead, our focus remains on thoughtful expansion, creative integrity, and building a brand that stands the test of time," she said to Housewareslive. Speaking at Spring Fair to PG Buzz on The Art File stand, she added, "It’s 10 years I’ve been working with The Art File, so it’s our anniversary… I’m absolutely still delighted to see our cards in so many places and receive lovely comments about how much people love the cards, and how much joy they bring."

The Anniversary Collection is available through the brand’s online store with site merchandising that references free delivery over a qualifying spend. Press distribution metadata shows assets and stock sent to markets including the United Kingdom, United States, Japan, Australia, France and Singapore, with an additional "+ 28 more" countries listed, underscoring the global scope of the launch. Industry recognition cited for the founder and label includes a Henries Award for Most Promising Young Designer at launch and five Brand & Lifestyle Licensing Awards wins between 2018 and 2024, positioning the collection as both a celebration and a signal of continued international growth.