Kiehl's and Spritz Society Launch Limited-Edition Ultra Berry Electrolyte Drink

Kiehl's Ultra Facial Cream sells one unit every 30 seconds in the United States, according to the brand. Now the skincare institution has done something it has never done before: turned that bestseller into a drink.

The collaboration with canned cocktail brand Spritz Society produced Ultra Berry, a limited-edition nonalcoholic sparkling refresher with 10 calories, zero grams of added sugar, and 0% ABV per can. Formulated with electrolytes, coconut water, and antioxidants, the crisp berry drink represents two firsts simultaneously: Kiehl's inaugural food and beverage partnership, and Spritz Society's first-ever alcohol-free offering from a brand otherwise known for its 4.5% ABV sparkling cans.

The concept driving the collaboration is what both brands are calling "inside-out hydration," pairing the topical routine of Kiehl's Ultra Facial Cream with an ingestible functional beverage. Kiehl's general manager John Reed framed the logic plainly: "This collaboration is designed for wellness-conscious, digitally engaged consumers who view hydration holistically, both internally and externally. Fans of Ultra Facial Cream already understand the importance of lasting hydration for the skin, and this collaboration extends this philosophy into a broader lifestyle moment."

The Ultra Hydration Kit, priced at $49 with free shipping on spritzsociety.com, bundles four cans of Ultra Berry Sparkling Hydration with a 28 mL sample of Kiehl's Ultra Facial Cream Moisturizer. That cream has its own considerable resume: launched in 2006, reformulated in 2015 with 4.5% squalane, glacial glycoprotein, and pro-ceramides, it promises 72-hour hydration and was honored in Beauty Inc's 2026 roundup of the 100 greatest beauty products of all time. Pairing it with the drink as a gift-with-purchase is a clean piece of product storytelling that makes the $49 price feel considered rather than arbitrary.

The campaign is anchored by Spritz Society co-founder Ben Soffer, who operates under the handle @boywithnojob and built the brand on creator-led content across social and podcast platforms. To mark the launch, Soffer personally delivered VIP surprise packages to a roster of creators and personalities including Joey Camasta, Phaith Montoya, Taylor Strecker, and Margo Oshry. In-store spritz sampling rolled out across New York City Kiehl's locations and select Los Angeles stores, with a meet-and-greet at the Kiehl's East Village Flagship at 109 Third Ave featuring tastings, beauty tech experiences, exclusive swag, and product samples.

Reed noted that the collaboration "allows the brand to innovate while staying rooted in its expertise in hydration and skin care" and that it "taps into new audiences and cultural conversations in a way that feels authentic to the brand's heritage." That authenticity has a clear structural logic: Kiehl's is not launching a random beverage. It is extending its single most recognized product into a new sensory format, betting that the consumer who already believes in Ultra Facial Cream's 72-hour hydration promise is ready to drink that philosophy in.

The Ultra Hydration Kit is available now on spritzsociety.com for as long as inventory holds.