Chouette Designs launches custom Lovestoned commitment rings for every milestone

Commitment jewelry is getting a much bigger job. Chouette Designs is launching Lovestoned, a 15-piece collection of made-to-order rings that stretches the category beyond engagements and weddings into friendship, queer love, and self-commitment, with each piece built around a client-selected center stone. For buyers who want the gift to mean something specific, that matters: this is jewelry designed to mark the exact milestone, not just the expected one.

The line lands June 18 and will be sold at the Chouette Designs studio in San Diego and on the brand’s website. Prices run from $1,425 to $4,260, excluding center stones, which puts Lovestoned in the serious custom-luxury lane rather than the impulse-buy bridal case. Chouette says the collection is made for people who feel othered or intimidated by traditional jewelry shopping, and the positioning is backed by a practical strength that many heritage brands still lack: sizes 4 through 15, across 23 ring sizes. The company says most jewelry brands do not go beyond size 8, and fewer than 1 percent reach size 12.

That inclusivity is the real selling point, not just the branding. Chouette, the San Diego-based wife-and-wife business run by Ashley McGinty and Marine, has built a following around custom engagement rings, especially from LGBTQ+ couples, and the new line extends that logic to platonic and self-directed commitments as well. A custom consultation typically happens within two to five days after an inquiry, and earlier custom engagement rings from the brand were priced around $3,000 and took two to three months to make, so the new collection gives shoppers a more defined entry point without losing the bespoke feel.

The standout style is Margaux, which McGinty said was inspired by 1920s opulence and Art Deco. It comes in 14-karat yellow, white, and rose gold, with a natural diamond version at $4,085 and a lab-grown version at $3,120, both excluding the center stone. Suggested center shapes include emerald cut, radiant, and elongated cushion cut, a detail that gives the ring more editorial polish than a generic commitment band.

To mark the debut, McGinty will host a June 18 launch party from 6:30 to 9 p.m. at San Diego Made Factory, alongside a panel on inclusivity in the wedding industry featuring Alysia Cole, Sara Da Silva, Jordan Daniels, and Averi Linch. That combination of product launch and conversation gives Lovestoned a sharper point than most bridal drops: it treats commitment as something modern, visible, and worth dressing with precision.