Venus and Rifle Paper Co. Launch Floral Spring Razor Collection at Target

Gillette's Venus brand and Rifle Paper Co. returned for their fourth limited-edition collaboration this spring, bringing Co-Founder, CEO, and CCO Anna Bond's hand-painted Dahlia floral illustrations to four razors and shave-prep products sold exclusively at Target and Target.com.

The collection introduced two new items alongside returning favorites. The Venus Pubic Hair & Skin Razor debuts with an anti-irritation barrier designed to help prevent ingrown hairs and bumps, an ergonomic handle built to reach any position, and a back blade for precise shaping. The Soothing Shave Oil, also new to this iteration, is formulated with an aloe and green tea scent and enhanced with jojoba oil, intended to support a smooth, comfortable shave while helping skin look and feel hydrated. Returning products include the ComfortGlide White Tea Razor, which uses built-in 2-in-1 shave gel bars and a three-blade design with a lubrastrip to lather and shave in a single stroke without separate shave cream, and the Extra Smooth Sensitive Razor.

Bond's Dahlia motif, which runs across the entire lineup, was originally inspired by a vintage wallpaper pattern. The resulting illustrations consist of intricate brushstrokes and colorful blooms intended to reflect what the brand describes as the fresh possibilities of spring.

Isabel Pimentel, Brand Vice President of Gillette Venus North America, framed the collaboration around a practical tension: "Common shaving concerns like redness, dryness and razor bumps are often the result of using products that aren't designed for specific hair and needs. With this partnership, we're bringing together trusted performance and thoughtful design, proving you don't have to choose between results and self-expression."

The collection is built on a modular concept, allowing customers to combine products across the lineup to construct a personalized shave routine. All four products are available now exclusively in Target stores and on Target.com. No pricing information was provided at launch.