VOESH K-Beauty Body Care Brand Launches at Ulta Beauty This March

VOESH, the science-backed K-beauty body care brand powered by next-generation actives, landed at Ulta Beauty with a product lineup that makes a strong case for treating your body with the same precision most people reserve for their face. The collection debuted on Ulta.com on March 8, with a rollout to 450+ stores nationwide beginning March 22. Products are available at Ulta with prices ranging from $9 to $49.

Founded in 2013 by CEO Vera Oh and Co-Founder Joseph Choi, VOESH was created to fill a gap in the spa industry for hygienic, clean, vegan treatments that deliver both safety and performance, and has since evolved beyond its spa roots into a leader in high-performance body care, combining K-beauty technology with advanced formulations. Today, the female- and AAPI-owned brand is recognized for its innovation, ingredient integrity, and elevated approach to body care.

Rooted in its professional heritage and made in Korea, VOESH applies facial skincare principles to the body, supporting the skin barrier, balancing the microbiome, and delivering a radiant, glass-skin-like finish. That framing puts it firmly in the growing treatment-driven body care category, a space where most brands have historically under-invested compared to facial skincare.

The Ulta assortment covers the full shower-to-sofa routine. The Massage Roller Crèmes, priced at $29, are lymphatic-boosting body creams with built-in rollers designed to visibly firm, smooth, and de-puff while promoting circulation. The Gua Sha Body Cleansing Bar ($19) is a sculpted solid body cleanser that merges cleansing with lymphatic massage, which is the kind of two-in-one format that makes the price feel particularly justified. The Body Buffing Bar ($19) is a dual-exfoliation bar powered by plant-derived AHA and microcrystalline cellulose to smooth rough texture and improve skin clarity. The Resurfacing Sugar Scrub ($29) is formulated with pure sugar, Korean red bean, and plant-derived AHA to polish and restore radiance. The lineup also includes a Body Balm, Hand Balm, and the Glow Shower Filter system, the latter an unusual addition that signals VOESH is thinking about the full shower environment, not just what goes on skin.

The brand's signature body care features four transportive scent blends: Fig & Amber, Black Tea & Rosé, Hinoki & Cedar, and Bergamot & Neroli. The range skews warm and sophisticated rather than fresh and generic, which makes individual products easy to give as gifts without feeling one-size-fits-all.

Every product is dermatologist-tested, cruelty-free, and certified by PETA. VOESH is fully registered with US MoCRA, EU CPNP, and UK SCPN, and formulates without 2,000+ harmful ingredients to ensure safety and efficacy standards. That level of regulatory registration is uncommon at this price point and meaningfully differentiates the brand from competitors whose clean-beauty claims stop at marketing copy.

Vera Oh framed the Ulta partnership as a natural extension of the brand's founding mission: "We are excited to partner with Ulta Beauty and introduce our body care collection to a wider wellness-minded community. Our goal has always been to transform everyday routines into moments of intentional wellness, and we are looking forward to shoppers experiencing our sensorial and science-backed formulas first-hand."

Penny Coy, Senior Vice President of Merchandising at Ulta Beauty, noted the retailer's interest in the partnership: "VOESH's unique approach to blending K-beauty technology with spa-inspired treatments offers our guests new ways to care for their skin from head to toe, and we're thrilled to welcome the brand to our growing body care assortment."

For anyone who has watched the facial skincare market mature and wondered when body care would catch up, VOESH at Ulta is a concrete answer.