Arabic perfumes gain ground in Brazil as affordable Valentine’s gifts

Arab fragrance brands in Brazil have climbed to 35, more than double the count from the first quarter of 2025. The appeal is in decorative bottles, strong visual appeal on social media and prices that feel kinder than prestige perfume.

Circana classifies Arab brands as labels created or conceived in Arab countries, including the United Arab Emirates and Saudi Arabia, even when the product is manufactured elsewhere. The category has picked up 16 brands between early 2025 and June 2026.

Since 2022, perfume prices in Brazil have risen an average of 27%, and international fragrances have jumped 35%, from R$455 to R$614. Even mass-market bottles have gone from R$77 to R$97. Arab perfumes offer a strong price-to-packaging ratio for a gift that looks more luxurious than it costs.

A prestige bottle is still the better pick for someone who buys by brand recognition or wants a familiar French name on the box. For the partner, sister or friend who loves a statement bottle and enjoys discovering scents online, Arab perfumes make more sense: they feel special at gifting time without asking the buyer to stretch to R$614 territory.

Brazil is the third-largest beauty and personal care market in the world, and that sector accounts for about 2% of national GDP, according to ABIHPEC. At Beauty Fair, new launches, importers and distributors in Arab perfumes were on display, while niche fragrance and haute parfumerie continue to grow alongside it. Natura and Boticário have also been investing in luxury perfumery with simpler packaging and more unusual ingredients.