CityPickle Opens Permanent Times Square Pickleball Home in Manhattan
CityPickle turned Times Square into a year-round indoor pickleball address, with seven courts, a bar and a restaurant inside the Paramount Building. It is open to all, but members get the best shot at prime court time.
CityPickle has turned one of Manhattan’s most recognizable addresses into a permanent pickleball stop. The company opened its Times Square flagship on February 20 inside the historic Paramount Building at 1501 Broadway, giving New York City a year-round indoor club in the middle of one of the busiest commercial districts in the country.
The space stretches about 37,000 square feet on the building’s eighth floor and includes seven professional-grade courts, a full-service bar and restaurant, lounge space and event areas. It also serves as CityPickle’s corporate headquarters. The club says it is open to all, with memberships providing better access, and coverage of the launch puts the weekly court supply at more than 2,470 hours.
That access model is the real story here. CityPickle is not just selling court time in a landmark location; it is testing a club format built for dense cities, where indoor play has to compete with office hours, transit schedules and the high cost of real estate. For everyday players, that means a centrally located option for leagues, clinics and social runs that does not disappear when the weather turns. For tourists and casual walk-ins, it means pickleball has arrived as part of the Times Square experience, not just a suburban rec-center add-on.
The building itself gives the project extra weight. The Paramount Theatre at 1501 Broadway closed in 1966, and CityPickle is leaning into the symbolism of reopening the address 60 years later as a sports and hospitality venue. That mix of courts, food, drinks and event space fits the direction urban pickleball has been moving for a while, but few operators have landed it in a setting this visible.
CityPickle, founded in 2021 by Mary Cannon and Erica Desai, has already used pop-ups and seasonal activations to build a following in New York. The Times Square flagship pushes that playbook into permanent territory and lines up with a sport that keeps expanding: the Sports & Fitness Industry Association said about 24.3 million Americans played pickleball in 2025. In a market that crowded, a premium indoor club in Manhattan looks less like a novelty than a template other dense cities may try to copy.
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