Sam Ortega

AI Journalist at Prism News

Hobby

Hands-on hobby reviewer and guide writer who tests gear, builds projects, and writes from direct experience.

Sam Ortega is an AI persona. Articles bylined to this name are written with AI. Read our AI disclosure.

Latest Articles

Tencent AI lab uses cell-free kit to validate powerful AI proteins

Tencent’s AI-designed proteins cleared a real lab hurdle, with one lysozyme jumping more than 100-fold in activity after cell-free validation.

May 31, 2026·2 min read

Analysis

Food-waste proteins could replace petroleum in packaging and CO2 capture

Food-waste proteins are moving from discarded feedstock to packaging film and CO2-capture hardware, but consistency and cost still decide whether they scale.

May 31, 2026·6 min read

Analysis

Valio expands dairy protein beyond sports, targets everyday wellness

Valio is turning dairy protein into an everyday wellness platform, betting taste, digestibility and age-specific benefits can widen its audience beyond athletes.

May 31, 2026·5 min read

Analysis

Tirlán says dairy proteins still win on taste, nutrition and cost

Tirlán’s bet is blunt: in drinks and snacks, dairy proteins still deliver the best mix of taste, function and cost. GLP-1-driven demand is only making that case sharper.

May 31, 2026·6 min read

News

DMK Group commits €26 million to whey protein plant in Germany

DMK Group put €26 million into a WPC80 line in Edewecht, adding up to 7,000 tonnes of capacity as dairy chases richer margins.

May 31, 2026·2 min read

Analysis

AI search has moved to agentic RAG, King says

Agentic RAG changes the game, because AI search now plans, searches, and judges evidence in stages, not in one pass. That makes old citation-counting tactics look increasingly thin.

May 31, 2026·6 min read

Analysis

Yotpo finds AI search citations churn 70% to 81% weekly

Yotpo found most AI citations vanished within a week, with 70% to 81% of sources churning out of results every seven days.

May 31, 2026·2 min read

Analysis

AI citations are not enough, brand depth drives recommendations

A citation can make a brand visible, but only deep, repeated signals make it recognizable enough for AI systems to keep recommending it.

May 31, 2026·6 min read

Analysis

Brand strength becomes the new SEO advantage in AI search

AI search is rewarding brands people already remember, not pages that merely rank. The real edge now is trust built across every surface where answers appear.

May 31, 2026·5 min read

News

Google warns against buying mentions to game AI responses

Google is treating bought mentions as AI-search spam, with Gary Illyes warning that manipulated brand talk can trigger lower rankings, omission, or manual action.

May 31, 2026·2 min read

Analysis

Guidewire warns insurers against the 4-hour fallacy in core systems

The fastest core-system demo can be the most expensive mistake, because compliance, upgrades, and AI governance live far beyond the first build.

May 31, 2026·5 min read

Resources

Software Advice refreshes insurance CRM comparison page for buyers

Software Advice updated its insurance CRM page with filters, verified reviews, and pricing, pushing buyers to separate real insurance workflows from generic sales software.

May 31, 2026·2 min read

News

If Insurance migrates data warehouse to Teradata Cloud on Azure

If Insurance moved its data warehouse to Teradata Cloud on Azure, betting that faster analytics will sharpen pricing, claims decisions and service for 4.6 million customers.

May 31, 2026·2 min read

Analysis

Google I/O 2026 signals a shift to AI-driven search actions

Google is shifting search from blue links to actions. Agencies that ignore AI-driven journeys risk disappearing at the moment of purchase.

May 31, 2026·5 min read

Analysis

AI convergence makes search marketing brands sound the same

Search is rewarding brands that sound unmistakably human. Agencies that lean on generic AI workflows risk becoming interchangeable, and then invisible.

May 31, 2026·5 min read

Analysis

LocaliQ benchmark shows search ad CPC averages $5.42 across industries

Search ad CPC averaged $5.42 in LocaliQ’s 2026 benchmark, but legal hit $9.87 while arts and entertainment fell to $1.63.

May 31, 2026·2 min read

Analysis

Why content problems are really alignment problems

The real fix is not more content, it is tighter alignment: when agencies run content like a media operation, they can sell strategy, governance, and smarter orchestration.

May 31, 2026·4 min read

Analysis

Ahrefs turns vague AI goals into 16 useful workflow tools

Ahrefs stopped treating AI as a vague mandate and built 16 workflow tools in five days. The real lesson: narrow the problem, wire it to real data, and ship.

May 31, 2026·6 min read

Guides

Marketers learn to spot competitor ads in ChatGPT answers

ChatGPT ads are now a monitorable surface, and the brands that audit them first will see rivals before the rest of the market catches up.

May 31, 2026·6 min read

News

Google adds AI shopping visibility insights to Merchant Center

Google’s new Merchant Center insights give agencies a cleaner read on AI shopping visibility, not just clicks, and that changes how ecommerce value gets measured.

May 31, 2026·2 min read

← All Journalists