Picklebalm Signs World No. 2 Kate Fahey as Brand Ambassador

Picklebalm has added Kate Fahey, the No. 2 ranked women’s singles professional on the PPA and APP Tours, to its ambassador roster, expanding the topical analgesic’s ties to elite players and the wider pickleball community. Fahey joins Hunter Johnson, the No. 1 ranked men’s singles player, as a named pro partner for a brand that positions itself as specifically formulated for pickleball players.

The company announced the partnership on Feb. 3, 2026, from Middleburg Heights, Ohio. Under the agreement described in Picklebalm’s announcement, Fahey will represent the brand on and off the court, integrate Picklebalm into her recovery routine, and connect with players and fans through tournaments, social media, and player experiences. The release frames the product as providing targeted relief and supporting faster recovery for players coping with pickleball’s unique demands.

Fahey’s pro credentials include a collegiate background as a University of Michigan tennis standout and a playing style singled out in the announcement for “exceptional court coverage, strategic point construction, and relentless competitive drive.” Those attributes and her ranking make her a logical fit for a recovery-focused product seeking credibility with both competitive and recreational players. Hunter Johnson’s existing role as a rostered ambassador provides continuity for Picklebalm’s pro lineup and positions the brand alongside the sport’s top singles talent.

For community players, the partnership matters in several practical ways. Expect more recovery-focused content and tips from a top pro, a higher likelihood of product sampling or demo stations at regional events, and increased retail visibility. Picklebalm is sold through major retailers named in the announcement, including Amazon, CVS, HEB, and Harris Teeter, as well as directly through the company’s website, making it easy for local players to try the product described as tailored to pickleball-related aches and strains.

The announcement leaves a few specifics open. The company did not disclose financial terms, the length of Fahey’s ambassador deal, or a detailed activation schedule tied to particular tournaments. For media or tournament organizers seeking assets or comment, Picklebalm lists Allison LaGuardia as media contact at 1 2033688566 and the obfuscated email string published with the release: (/cdn-cgi/l/email-protection#52333e3e3b213d3c12333e3e3f37363b33303d27263b2327377c313d3f).

This move signals a continuing trend of recovery and wellness brands leaning on top pros to reach weekend warriors and competitive players alike. Watch for Fahey’s recovery routine to show up in her social posts and for Picklebalm pop-ups at events, both practical touchpoints for players looking to keep playing longer and recover faster.