Lush brings bath bomb workshops to Solihull for summer visitors
Lush’s Solihull July page bundles bath bomb workshops into one bookable summer stop at Lush Cosmetics Solihull on High Street, turning a mall visit into a hands-on session.
Lush’s July workshops page for Solihull turns bath bomb making into a bookable summer stop at Lush Cosmetics Solihull on the High Street, giving local shoppers one place to plan a visit instead of chasing a one-off promo. The page groups multiple summer activities into a regional event listing, which is exactly how Lush is pushing in-store workshops now: as scheduled outings that fit around a shopping trip, not just a product display.
That matters because Lush has spent years building this kind of retail into its brand. The company’s timeline says it has been “creating fresh cosmetics since 1995,” and its retail pages describe a network of independent shops built around “5-star customer experiences.” Solihull is the neighborhood version of that model. Rather than relying only on shelf stock, Lush is using a town-centre store and a summer calendar to turn bath bombs into a live experience that feels more like a class than a sale.
The pattern is not new. In 2022, Lush hosted bath bomb creative classes across more than 60 stores for World Bath Bomb Day on 27 April, and a separate press release said customers could make their own bath bomb as part of “Lush Makers on Tour.” The Solihull workshops sit in that same lane. Lush also keeps the format moving across its wider store network, with bookable bath bomb events already listed at places such as White City and Cheapside, which shows the company is using the workshop model as a repeatable part of its retail calendar.
In Solihull, the timing also fits the local shopping-centre crowd. Touchwood’s Instagram promoted a Lush-entines programme that ran from 9 to 15 February and included bath bomb making alongside other hands-on activities. It also promoted a Lush-entines Self-Care Evening on 13 February from 6 to 7:30pm, with a ticket that included a bestie basket worth £20, self-care techniques and a handmade friendship bracelet. That mix of crafting, gifting and wellness is the same formula Lush is bringing back for summer visitors now: a familiar bath product, a named venue and a reason to linger on High Street.
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