LUSH Japan Launches Chocopa! Valentine's Workshops and Cocoa Collection

LUSH will roll out Chocopa!, a Valentine’s promotion combining a product drop and in-store workshops, at 71 stores across Japan from January 24 to February 14, 2026. The company pairs a 38-item collection of shower gels, bath bombs, body care and gift sets with short, chocolate-inspired workshops that let participants make chocolate-like skincare items and sample cocoa-butter-rich formulations.

The Valentine range leans into cocoa butter as a moisturizing ingredient throughout formulations. One named bath product in the collection is Life in Rosy Light, a heart-shaped bath bomb that joins other seasonal items aimed at gift giving and at-home pampering. The product selection and the hands-on sessions are intended to showcase texture and scent alongside moisturizing benefits, making it easier to choose gifts or find a new favorite.

Chocopa! workshop sessions are designed to be accessible: they last about 30 minutes, cost 1,500 JPY per person, and include a small handmade souvenir called Glen Chocolat. The short format makes the workshops convenient for quick stops between errands or for shoppers seeking an affordable experience without a large time commitment. Certain LUSH SPA locations will expand the offering with Special Fruit Chocopa! experiences. These extended sessions, available at places such as LUSH SPA Shinjuku, include longer hands-on time, additional souvenir samples and hand-treatment lessons that go beyond the standard in-store session.

For shoppers and local makers, Chocopa! offers practical value on several levels. You can test cocoa-butter-rich textures before committing to full-size products, assemble memorable Valentine’s gifts in store and pick up a small handmade memento. The combination of retail and experiential programming also gives LUSH stores opportunities to deepen community ties during a key gifting period.

Check LUSH Japan’s official store pages for the full list of participating stores, in-store schedules and reservation details before you go. Sessions are limited by time and capacity, so reserve early if you plan to attend or want a specific time slot. The Chocopa! run gives local shoppers a brief window to try new formulations and join themed workshops during the Valentine season.