TOA Waters launches refill and reuse program for wholesale partners

TOA Waters has turned its liquid bath bomb experiment into a wholesale refill play, rolling out a Refill & Reuse Program for refill shops, eco-conscious retailers, boutique bath-and-body stores, and sustainable living markets. The Frederick, Maryland company said the program will put select products into refillable 1-gallon and 5-gallon bulk formats, changing what stores keep in stock, how they ship product, and how they invite customers back for refills.

The shift is practical as much as it is green. A 5-gallon bulk unit holds 640 ounces of product, the same volume as forty 16-ounce bottles, which gives retailers a straight-line way to cut down on shipping, shelf turnover, and packaging load. TOA Waters is also tying the refill rollout to the same product rethink it made in October 2025, when it introduced its liquid bath bombs as the world’s first and only liquid bath bombs, framing them as a mess-free, hydrating, travel-friendly take on the traditional fizzy bomb.

That matters in a category that is still growing fast. Market research estimates the global bath bomb market at $1.38 billion in 2024 and projects it will reach $2.49 billion by 2034, with a 6.2 percent annual growth rate over the next decade. As bath bombs move deeper into premium self-care and gifting, brands are being pushed to think beyond scent and color and toward how product moves through stores, homes, and repeat purchases.

The refill push also lands in step with a wider beauty and home-care shift toward reuse. UNEP has been promoting upstream innovation that reduces plastic production and increases reuse, while UN-Habitat says reuse and refill systems prevent waste at the source. WRAP released a reuse guide for beauty businesses in March 2026 with the British Beauty Council’s Refill & Reuse taskforce, Unilever says it has run more than 50 refill and reuse pilots since 2018, and Bath & Body Works said in its FY2023 sustainability reporting that it introduced its first-ever hand soap refills in cartons.

For wholesale partners, the story is not just that TOA Waters has a new program. It is that the company is asking bath-and-body retail to work differently, from receiving bulk 1-gallon and 5-gallon shipments to making refills part of the in-store ritual. That is the real shift: a bath bomb model built to come back to the shelf instead of leaving it after one sale.