Tryla Brown Larson's Herb Methodology launches plant-based line with bath bombs

Tryla Brown Larson, co‑founder of Herb Methodology, has launched a plant-based product line that includes relaxing bath bombs, advancing a local shift toward non-toxic, small-batch self-care. The new line adds another option for shoppers seeking vegan, plant-based ingredients in bath and body products.

Herb Methodology’s rollout arrives as regional players in the plant-based bath market expand and retool. In Ocala, Cynthia and Phillip Everett opened a Magnolia Soap and Bath location with a Grand Opening at Gaitway Plaza on June 20. The Everetts relocated from Oklahoma and made their move permanent in 2024 after months of navigating licensing, renovations, and creating products in-house. The Ocala shop runs a program called Hope in the Soap that donates a percentage of proceeds each month to a local charity or nonprofit, and the opening promotion, first 50 purchases received a free soap for an entire year, drew early customer lines.

Similar franchise stories show how community ties shape product selection and outreach. April and Aidan Baker opened their Magnolia Soap and Bath franchise in Wildwood in late 2023. April Baker describes the Wildwood shop as rooted in family and wellness: “We’re a family‑run business, and that’s what you feel when you walk through the door. We know our customers by name. We remember their stories. That personal connection is what drives us.” April says her oldest son’s past respiratory struggles pushed her to seek safer, cleaner alternatives, which led her to Magnolia’s plant-based, non‑toxic line. The Wildwood shop is located at 2448 Taylor Rd, Wildwood, MO 63040; phone 636-422-8104; follow @magnoliasoapwildwood on Instagram and Facebook. “We’re proud to be here,” April says. “And we’re committed to growing with our community.”

Not every franchise is staying the same. In Fargo, Dan and Teddi Walvatne have begun rebranding their Magnolia Soap & Bath Co. location at the Kesler Building, 628 2nd Ave. N., into a more local brand called Scentralia. The Magnolia sign was seen coming down on Jan. 19 as the Walvatnes transition to a cleaner, simpler aesthetic and a more curated product selection while keeping key items. “We’ll still be bubbling on the corner,” Dan Walvatne said, and Teddi added, “We’re going to change the name just a little bit, too. We want people to realize that we’re more than just bar soap. We have home products, so I think we’re going to go something more like home and bath.” Fragrances and essential oils will remain central to the product mix, which still includes soaps, laundry washes, bath bombs, and body oils.

The regional activity sits alongside other small plant-based brands that emphasize handmade production and sustainable packaging. SOAK Bath Co. in Niverville, Manitoba, highlights plant-based ingredients like olive oil and shea butter and uses plantable seed paper labels: “PLANT THE LABEL: SOAK Bath Co soaps are labelled with plantable seed paper so you can plant the label and it will grow into wildflowers.” Retail curators are responding; stores that spotlight local beauty brands are expanding their plant-based selections.

For shoppers, the immediate impact is more choice and transparency: products marketed as plant-based, vegan, and non-toxic are now available across new local storefronts and independent lines. Look for Herb Methodology items in local placements and watch Magnolia franchises, whether continuing under the Magnolia name or relaunching as Scentralia, for evolving assortments and community programs like Hope in the Soap that funnel purchases back into local causes.