Alaska Airlines adds Stumptown cold brew on select domestic, Reykjavík routes

Alaska Airlines has added Stumptown Copilot Cold Brew on select domestic flights above 350 miles and on service to and from Reykjavík, pushing the Portland roaster into the cabin as part of a broader summer refresh across Alaska Airlines and Hawaiian Airlines. The drink is complimentary in First Class and Premium Class and available for purchase in Main Cabin, which gives Stumptown exposure well beyond the front of the plane.

Alaska described the cold brew as a small-batch drink made with ethically sourced beans and only coffee and water. Mark Krolick, Alaska Airlines’ managing director of products and guest experience, said the new beverage lineup was built around what guests want now: quality, craftsmanship and a sense of discovery, with brands tied to the West Coast, Hawaii and beyond.

The move deepens a relationship that started on October 11, 2023, when Alaska and Stumptown first announced a custom coffee blend for Alaska flights. Alaska said that blend would roll out across all Alaska flights by December 1, 2023, and that it was developed with altitude in mind, since taste changes in the air. The earlier roast was designed to work black or with creamer or oat milk, and Alaska also put it in its Portland and JFK lounges.

For Stumptown, the Alaska rollout takes ready-to-drink coffee further out of the café lane and into a travel channel that can reach passengers in multiple cabins. Kelly McCann, Stumptown’s senior manager of product and innovation, pointed back to the company’s first cold brew stubby in 2011 as the moment the brand moved beyond cafés, calling the Alaska partnership the next step for that format.

The airline angle matters because cabin service has become one of the cleanest ways for specialty coffee brands to get sampled at scale. A passenger who has never walked into a Stumptown café can still meet the brand on a flight to Reykjavík or on a domestic leg over 350 miles, then later look for it on shelves or in chilled coffee cases at home.

Stumptown brings more than name recognition to that strategy. The company is a Certified B Corporation headquartered in Portland, Oregon, a positioning that fits neatly beside Alaska’s own net-zero carbon emissions goal for 2040. Put together, the pairing turns onboard coffee into something bigger than a perk: it becomes a brand-discovery pipeline with a premium travel audience already in the seat.