BIGGBY Coffee launches s'mores and peach summer menu through August 19

BIGGBY Coffee turned summer into a menu event, not just a drink drop, with a lineup built around S’mores and Peach and kept on the board through August 19. The 460-plus-unit chain framed the launch around road trips, campfires, sunny afternoons, and family outings, a familiar warm-weather playbook for regional coffee brands trying to pull in more than the morning commute.

The campfire side leans hard into dessert-style comfort. BIGGBY’s Campfire Latte folds in espresso, milk, toasted marshmallow, chocolate, hazelnut, whipped cream, and real graham crackers, and it is sold hot, iced, or frozen. That same toasted-marshmallow lane shows up in the Sweet Foam Campfire Cold Brew, the Campfire Creme Freeze, and the Lil Camper Magic Milk, which began appearing June 11. It is the kind of menu building that makes coffee feel like an occasion, especially when the weather turns and customers start looking for something closer to a treat than a straight caffeine run.

The peach side keeps the summer register bright without drifting far from café dessert. BIGGBY added Just Peachy BIGGBY Blast, Sun of a Peach Creme Freeze, Blackberry Peach Lemonade, and Peach Iced Tea, while also highlighting Juneberry Red Bull Sea Blue Edition inside a Triple Berry Red Bull Mocktail. Customers can customize that across the energy lineup, which fits the chain’s broader move to treat afternoon energy and cold refreshment as part of the same visit.

Food and family promos were built into the launch, too. BIGGBY added a Power Stack sandwich with sausage and cheddar on a crispy hashbrown waffle, Pretzel Bites with cheese, and a refreshed kids menu anchored by the Lil BIGGBY Crew, a playful cast meant to make family stops feel more like an outing. That lines up with a brand that already sells Bragels, muffins, donut holes, brownies, and other snack items, and it shows how summer coffee menus keep stretching into snack time and lunch, not just lattes.

The deals were just as important as the drinks. BIGGBY offered half off Blast Energy Drinks through August 19 in the app, 99-cent kids drinks, a Father’s Day promotion on June 21, and Fourth of July offers from July 3 to July 5. The app push matters because the chain said its older ordering path is going away on May 21, leaving BIGGBY Rewards and mobile ordering at the center of the summer campaign.

That is the real shape of the launch: nostalgia flavors, family pricing, energy drinks, and dessert-heavy cold coffee all packed into one seasonal calendar. For a chain with 460-plus locations across 13 states and a 100% franchise-owned model stretching back to its 1995 start in East Lansing, Michigan, summer is not just a flavor window. It is traffic strategy.