Cartel Roasting Co. opens first Los Angeles cafe in Beverly Grove

Cartel Roasting Co. has opened its first Los Angeles cafe with a very specific pitch: make the room feel like a destination, not a chain stop. In Beverly Grove, the Arizona specialty roaster turned a 1,370-square-foot space into a 40-seat outpost built around a 12-foot stained-glass door and a nostalgic interior that leans hard on warm wood, antiques, green leather banquettes and green tile behind the bar.

That look matters as much as the coffee move itself. Co-owner Jason Silberschlag helped shape the ironwork, woodwork and overall feel, giving the shop a handcrafted polish that stands out in a neighborhood where cafes have to earn attention fast. The result is less stripped-down modern espresso bar and more deliberate hospitality room, the kind of place that signals Cartel is bringing a point of view into Los Angeles instead of simply planting a logo on the block.

The cafe sits at 8018 W. 3rd St. and was operating daily from 6 a.m. to 6 p.m. on opening day. Early service also leaned into the specialty side of the menu, with staff highlighting a Burundi Nkanda pour-over, while the launch itself came with opening-day giveaways and free coffee.

Cartel was founded in 2008 by Jason and Amy Silberschlag in Tempe, Arizona, and the company says it now has 13 cafes across Arizona and California. Some recent coverage described the Beverly Grove shop as the brand’s 15th store nationwide and second in California after Palm Springs, underscoring how the company’s footprint can be counted different ways depending on format and location. Either way, the Los Angeles opening marked a clear step beyond its Arizona base.

The company has also framed growth as a community project, not a private equity land grab. In 2025, Cartel launched a StartEngine campaign to open ownership to its community rather than taking traditional venture capital, and it has said it plans a new loyalty and ordering app along with four more retail locations across the Southwest over the next five years.

Amy Silberschlag said she was excited to build the company’s community further in Southern California. In Beverly Grove, Cartel’s bet is plain enough: in a city crowded with strong independents and polished chains, the right room, the right neighborhood and the right pour-over may matter just as much as the roast.