Chamberlain Coffee joins OLIVE YOUNG's Los Angeles store opening

OLIVE YOUNG turned its second U.S. store opening into a coffee-fueled detour through K-beauty. The 2,694-square-foot shop at Westfield Century City in Los Angeles opened on June 13 with Chamberlain Coffee folded into the launch, making this feel less like a standard cosmetics debut and more like a carefully staged traffic play.

The Century City location leaned hard into OLIVE YOUNG’s discovery-first formula. Inside, the store featured SKIN SCAN, THE BOOST & GLOW BAR, THE PREP BAR, and a dedicated beauty devices section, all built to push shoppers past a quick grab-and-go visit. The retailer also extended grand opening promotions through June 26, layering in tiered savings, gifts with purchase, and special offers around the launch.

The Chamberlain Coffee piece ran from June 13 through June 22. Customers who bought the OLIVE YOUNG Glow Matcha Latte at Chamberlain Coffee Century City Cafe received a voucher redeemable at OLIVE YOUNG Century City for exclusive product samples. That simple exchange did a lot of work: it tied a matcha drink to a beauty-floor reward, pulled coffee customers into the mall opening, and gave OLIVE YOUNG a way to keep the foot traffic moving between two lifestyle brands that already speak the same social-media language.

The Century City store followed OLIVE YOUNG’s first U.S. location in Pasadena, which opened on May 29 and stretched 8,647 square feet. That flagship carried about 400 brands and 5,000 products, and coverage of the debut described queues stretching roughly 400 meters. OLIVE YOUNG, which says it has 27 years of K-beauty retail heritage and more than 1,380 stores in South Korea, also launched a U.S.-exclusive online store alongside the Pasadena opening, underscoring that the American rollout is being built as a full omnichannel push, not a one-store experiment.

That is why the Chamberlain Coffee tie-in matters. Coffee is no longer just a menu category at the edge of retail. At Westfield Century City, it acted like an accessory to the shopping trip, a lure for fans, matcha drinkers, and beauty browsers who are already used to treating brands as part of a lifestyle stack. OLIVE YOUNG’s latest opening made that overlap impossible to miss.