Dunkin’ launches King Kylie Collection with pink summer drinks

Dunkin’ launched The King Kylie Collection on July 8, pairing Kylie Jenner’s mid-2010s alter ego with three limited-time pink drinks built to read as much as they taste. The lineup includes the Candy Pink Lemonade Refresher, Vanilla Pink Cloud Latte and Pink Lemon Drop Suncloud Lemonade, all rolled out alongside a broader summer menu that stretches well beyond one headline beverage.

That breadth is the point. Dunkin’ also added new Suncloud Lemonades, peanut butter-flavored beverages, the Ice Cream Cake Donut and Chocolate Crunch MUNCHKINS, plus exclusive offers for Dunkin’ Rewards members. In other words, the chain is packaging the collaboration as a full seasonal retail moment, not a single celebrity-branded cup. A separate menu roundup put the wider summer lineup at 16 new drinks, while another counted 23 total additions across drinks and snacks.

The drinks themselves are designed for the camera. Dunkin’ highlighted the Candy Pink Lemonade Refresher as a mix of Pink Pineapple flavors, lemonade and dragonfruit pieces, a profile that leans fruity, bright and highly visible. The Vanilla Pink Cloud Latte pushes in a creamier direction, while the Pink Lemon Drop Suncloud Lemonade keeps the citrus angle in the same pink palette. The collection’s visual cohesion matters as much as the flavor names, because the whole idea is to create a summer order that looks instantly recognizable in a social feed.

Dunkin’ paired the launch with a promotional spot directed by Dave Meyers and featuring Jenner in her King Kylie persona. Jenner said the partnership felt like a natural extension of King Kylie because pink was central to that world, while Jill Nelson, Dunkin’s chief marketing officer, said the chain’s guests want drinks that taste as good as they look. That is the real strategy here: use Jenner’s beauty-pop-culture shorthand to pull in younger, style-conscious buyers, then fold them into Dunkin’s fast, high-volume beverage business.

The campaign also fits a pattern. Dunkin’ had already leaned into nostalgia earlier in 2026 with a Barbie-themed summer collaboration with Mattel, showing a clear preference for colorful, highly shareable tie-ins over pure coffee innovation. Jenner’s King Kylie persona dates to the mid-2010s, before Kylie Lip Kits launched in 2015 and later became Kylie Cosmetics, which gives the promotion a built-in flash of internet-era recognition. Dunkin’ is not just selling drinks here. It is selling a pink, nostalgia-heavy summer order that can travel from cup to camera in one swipe.