Dunkin’ launches modern café concept in Indonesia, expands beverage-first strategy

Dunkin’ has turned Indonesia into a brand test case, opening a more modern café concept at Puri Indah Mall in West Jakarta and signaling that the chain wants to be judged less as a doughnut stop and more as a beverage destination.

The April 17 launch came six months after Inspire Brands named PT Diamond Donuts Internasional as Dunkin’s new exclusive master franchisee in Indonesia. That appointment put store concepts, menu innovation, and digital engagement strategy in the hands of the new local partner, and the Puri Indah Mall opening is the first clear sign of that mandate in action.

Inspire Brands said the new ground-floor location debuts an expanded menu and an elevated cafe-style environment. It also said all future Dunkin’ locations in Indonesia will open with the upgraded guest experience, making the West Jakarta store more than a one-off refresh. The company says the transformation is rooted in its “YES ALL DAY” spirit and reinforces Dunkin’ as Indonesia’s “go-to beverage destination.”

That matters because the redesign is not just about brighter interiors or a cleaner layout. Dunkin’ is leaning harder into a beverage-led identity, the same direction Inspire describes in its franchise materials for the chain’s Next Gen format. That model is meant to keep the brand modern and relevant, with premium beverages and a more intentional in-store and drive-thru experience.

The Next Gen rollout has been building for years. Dunkin’ opened its first Next Generation restaurant in Quincy, Massachusetts, in 2018, and in July 2024 the company marked its 4,000th NextGen location. Inspire says Dunkin’ now has more than 14,000 restaurants in nearly 40 global markets, which shows how central the format has become to the brand’s international playbook.

Indonesia gives that playbook a useful stress test. World Coffee Portal says East Asia’s branded coffee shop market grew 18.4% by outlets over the last 12 months to 180,268 stores, with Indonesia among the markets posting double-digit outlet growth. The same analysis says East Asia could become the first region to top 200,000 branded coffee shop outlets by the end of 2026.

For Dunkin’, that is the real stakes of this opening. The chain is not just entering a new store cycle in Indonesia. It is using a newer café format, a broader beverage push and a fresh franchise structure to stay competitive in one of the fastest-moving coffee markets in the region.