Dunkin’ tees up seasonal drinks, merch and John Daly for golf week

Dunkin’ treated golf week less like a menu refresh and more like a sports merch drop, with two limited Tee drinks, collectible packaging and a John Daly tie-in built to make a routine coffee run feel like fan gear. The chain rolled out Peach Tee Dunkin Zero and Raspberry Tee Lemonade, then layered on a MUNCHKINS Golf Ball Sleeve, free cup holders and a TaylorMade merch line that looked aimed as much at collectors as at drink buyers. It was all timed to the 126th U.S. Open at Shinnecock Hills Golf Club in Southampton, N.Y.

The Tee drinks did the heavy lifting on the menu side. Peach Tee Dunkin Zero mixed peach flavor with iced black tea in a zero-sugar energy drink format, while Raspberry Tee Lemonade paired lemonade, iced black tea and raspberry flavor. Dunkin’ also put a sharper promotional edge on the drop with the MUNCHKINS Golf Ball Sleeve, which came with three MUNCHKINS donut hole treats and a custom TaylorMade SpeedSoft golf ball while supplies lasted. On June 18, guests who bought any beverage at participating Dunkin’ locations could pick up a free Tee Cup Holder beginning at 10 a.m., another small piece of sports-pageantry meant to turn a plain cup into part of the stunt.

The chain also pushed harder on loyalty and retail. Dunkin’ Rewards members earned FORE-X, or 4X points, on beverage purchases June 16 and 17, then 100 bonus points on drive-thru or order-ahead purchases June 20 and 21. The TaylorMade co-branded merch collection went on sale June 16 at 10 a.m. ET and included a Dunkin x TaylorMade FlexTech Stand Bag priced at $279.99, plus a quarter zip, polo, rope hat, head covers, novelty ball markers, club covers, socks and an oversized golf ball marker. That is the tell here: the beverage is part of the draw, but the bigger play is turning the brand into something golfers can wear, carry and post.

Dunkin’ stretched the theme beyond the menu with a Westhampton Beach takeover at 233 Montauk Highway, open through June 21. The store was dressed with a turf-covered Dunkin’ wordmark and a golf cart installation outside, then a putting green, course-inspired photo moments and a clubhouse-style interior inside. It sat just minutes from Shinnecock Hills, where the official U.S. Open site placed the championship from June 18 to 21, while Southampton Town framed the full week as June 15 to 21 and expected 150,000-plus attendees.

John Daly gave the whole campaign its personality, with new content built around his anything-goes reputation and his loose approach to how much room he leaves in the cup. That is what makes this feel less like a standard seasonal push and more like Dunkin’ borrowing golf’s fan culture, where the drink is secondary and the ritual, the merch and the badge of belonging do the real work.