Dutch Bros launches Myst Energy Refresher with summer favorites ?

Dutch Bros is using summer to test a bigger idea: whether a coffee chain can stretch into the energy-drink lane without losing its own personality. On May 1, the drive-thru brand launched Myst Energy Refreshers systemwide, putting a new drink category next to returning seasonal favorites in all 1,136-plus locations while supplies last.

Myst is built around plant-powered caffeine, electrolytes from magnesium and antioxidants from vitamin C. Dutch Bros says a medium has fewer than 100 calories, and the zero-sugar version comes in 30 flavor combinations. The core lineup includes Passion Water, Cherry Lime, Firestorm and Tropical, while the broader menu also lists Shark Attack, OG Gummy Bear, Peach, Rose City and Strawberry Vanilla. That kind of range fits the Dutch Bros playbook: loud flavors, heavy customization and drinks that feel more like a personality choice than a standard order.

The company is pairing Myst with two returning summer drinks that lean far more indulgent. Dulce de Leche folds caramel, white chocolate, cinnamon and sweet cream into a dessert-style build, and Dutch Bros says it can be ordered as a Freeze, Iced Latte or Iced Chai. Strawberry Colada mixes pineapple, coconut, sweet cream and strawberry, and it is offered as a Blended or Iced Rebel energy drink or a Blended Lemonade. Together, the three drinks give the menu a wider spread of dayparts and caffeine levels, from refresher to energy drink to treat.

That matters because Dutch Bros is not just filling a seasonal slot. It is pushing deeper into cold beverages at a moment when coffee chains need more than hot espresso to keep traffic moving through warm weather. The company said it ended 2025 with 1,136 shops across 25 states, after opening 154 new shops in fiscal 2025. It also reported $1.638 billion in 2025 revenue, 7.7% systemwide same-shop sales growth in the fourth quarter and 5.3% full-year same-shop sales growth. Long term, Dutch Bros is still chasing a goal of 2,029 shops by 2029.

The launch also reflects the job Dutch Bros handed Tana Davila when she became chief marketing officer in June 2023. Davila arrived after senior marketing roles at Carl’s Jr. and Hardee’s, and Myst looks like the kind of category expansion a brand with Dutch Bros’ youth following would want to make stick. For a chain built on drive-thru speed and highly customizable drinks, Myst is less a novelty than a signal: summer at Dutch Bros is now about energy, cold drinks and enough flavor combinations to keep customers coming back.