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Gregorys Coffee signs franchise deal for three Long Island locations

Two Manhattan pizza operators are taking Gregorys Coffee to three Long Island sites, a suburban test for the NYC-born specialty chain.

Sam Ortega··2 min read
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Gregorys Coffee signs franchise deal for three Long Island locations
Source: Restaurant News Resource

Gregorys Coffee has signed Ricky and Nick Singh to open three Long Island locations, pairing the New York City-born coffee chain with operators who turned a single Manhattan pizza shop into a multi-unit business. The June 23 deal puts Gregorys into another suburban commuter market just as the brand leans harder on franchising to grow beyond its core city footprint.

The Singhs are not coming in cold. Craveworthy Brands said they opened their first pizza shop in 2019 during the Covid-19 pandemic and grew Pop’s Pizza to three high-volume Manhattan locations. Ricky Singh said the pizza business taught them that success comes down to details, people and staying committed to neighborhoods. Nick Singh said they were already Gregorys customers, or “Gregulars,” before they became franchisees.

That crossover matters because Gregorys is not treating Long Island as a random add-on. Founded by Gregory Zamfotis in 2006 in Manhattan, the chain still roasts coffee four days a week in its Long Island City facility and now operates 51 stores across 13 states, including California, Arizona, Tennessee, Florida, Illinois and Pennsylvania. The Long Island deal extends a model that has already pushed the brand outside New York City while keeping its urban identity front and center.

The franchise move also fits Gregorys’ broader ownership setup. Craveworthy Brands invested in Gregorys in August 2025, with Gregory Zamfotis remaining president, and Gregorys launched its franchise program in 2026. The company said franchisees will get support in operations, training, culinary, supply chain, technology, real estate and marketing, the kind of back-end package that matters when a neighborhood coffee brand starts chasing faster multi-unit growth.

For Gregorys, three Long Island stores is more than a local expansion. It is a test of whether a specialty coffee brand built in Manhattan can keep its edge while moving deeper into suburban territory, and whether operators who know how to scale a pizza concept block by block can do the same with espresso bars and morning traffic.

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