Joe & The Juice opens first store in Ireland, continues European expansion

Joe & The Juice opened its first store in the Republic of Ireland on Dawson Street in central Dublin, dropping a bubblegum pink shopfront onto one of the capital’s most visible shopping streets. The June 19 launch came with a free juice for the first 150 customers, a familiar way for the Copenhagen chain to turn a new opening into a moment, not just a lease signing.

The Irish debut matters because Joe & The Juice is not treating Dublin as a one-off. World Coffee Portal said the launch made Ireland the brand’s 14th European market and came two months after its opening in Greece, extending a footprint that already includes more than 300 of its roughly 500 outlets across Europe. For a chain that sits between coffee bar, juice stop and lifestyle hangout, Dawson Street is exactly the kind of high-visibility pitch that can make the formula feel native fast.

The company has the balance sheet to keep pushing. Its 2025 annual report showed revenue rising 16.5% to DKK 3.3 billion, operating profit increasing 19% to DKK 204.6 million and same-store sales up 6%. Joe & The Juice also said it ended 2025 with more than 485 stores globally, while its press materials put the brand at more than 500 locations worldwide and still expanding across Europe, the United States, the Middle East, Africa and Asia.

Founded in Copenhagen in 2002, Joe & The Juice has built its business on a simple mix: coffee, juice, sandwiches, sharp design and fast service in urban neighborhoods where brand recognition matters as much as the menu. The Dublin opening fits that playbook cleanly. If the Dawson Street shop pulls in the same city-center traffic it has chased in the UK and other European markets, Ireland will look less like a symbolic first step and more like the kind of foothold Joe & The Juice uses to keep its European rollout moving.