Keurig Dr Pepper buys JDE Peet’s, reshaping global coffee giant
Keurig Dr Pepper took 96.22% of JDE Peet’s, while Starbucks China and Joe & The Juice also pulled in capital, redrawing coffee’s power map.

April turned coffee’s power map toward fewer, bigger platforms. Keurig Dr Pepper’s purchase of 96.22% of JDE Peet’s shares on April 1 pushed the industry toward a future Global Coffee Co with more than 40 facilities and a portfolio of more than 130 brands, a scale play that reaches from single-serve pods to retail shelves and international supply chains.
The deal matters because it is not just a buyout, it is a reset of control. KDP named Rafael Oliveira CEO of the future Global Coffee Co and said he will stay on as JDE Peet’s chief during the integration period. KDP also laid out the endgame: after the transition, it plans to split into two publicly traded companies, Beverage Co. and Global Coffee Co. In a market bruised by volatile green coffee costs, that kind of vertical reach and portfolio breadth looks like a defensive moat as much as a growth strategy.

JDE Peet’s own numbers explain why the company was such a prize. It reported 2025 organic sales growth of 15.3%, organic adjusted EBIT up 1.2% to EUR 1.3 billion, and free cash flow of EUR 1.13 billion. The company also said 2025 was marked by “unprecedented green coffee inflation,” a reminder that scale is becoming more valuable when raw-material costs swing hard. Even as it gets folded into KDP, JDE Peet’s launched the Coffee Canopy Partnership on April 22 to help accelerate a deforestation-free coffee sector, keeping sustainability pressure in the mix.
Starbucks made its own strategic handoff in China on April 2, closing its joint venture with Boyu Capital. Boyu-controlled funds now hold a 60% stake in Starbucks China retail operations, while Starbucks keeps 40% and retains the brand and intellectual property. The China business already covers about 8,000 company-operated coffeehouses and has a long-term target of as many as 20,000 locations. That gives Starbucks a partner with local capital and a chance to sharpen profitability in a market where execution matters more than global brand power alone.

Joe & The Juice showed how investors still want coffee concepts that travel across beverage, food, and lifestyle. On April 16, Emirates International Investment Company took a strategic minority stake at a USD 1.8 billion valuation. The chain reported 2025 revenue of DKK 3.3 billion, up 16.5%, EBIT of DKK 204.6 million, up 19%, and same-store sales up 6%, with more than 485 stores across 23 markets. Thomas Nørøxe said the company is aiming for 1,000 stores, and that ambition fits the month’s bigger pattern: capital is rewarding brands that can scale fast, standardize hard, and squeeze more value out of every cup.
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