Lavazza launches plastic-free coffee tabs to challenge Keurig in U.S.

Lavazza just stripped the single-serve format down to the bean itself. Tablì is a Keurig-style coffee tab made entirely from coffee, with no plastic capsule, no individual wrapping, and no coating, and Lavazza has already opened U.S. preorders at $99.99 for a bundle that includes the machine, a 60-count variety pack, and a milk frother.

The company is leaning hard into convenience without the waste that has dogged pods for years. At launch, Tablì will come in five varieties, Super Crema, Espresso, Double Espresso, Lungo and Decaf, and the machine will ship in Graphite Black, Sand White and Walnut Brown. Lavazza is also pairing the system with a tab storage holder and an app-based smart experience, a signal that this is being pitched as a full platform rather than a one-off gadget. The preorder bundle’s list price is $249.99.

Lavazza says Tablì took five years to develop after its 2020 acquisition of Italian startup Caffemotive, and the company says it filed more than 15 patents around the system. It first previewed the concept at Milan Design Week 2025 in an installation called Source of Pleasure, designed by Brazilian architect and designer Juliana Lima Vasconcellos. Now the brand is pushing it into the U.S. market, with an official launch slated for August 2026.

That timing matters because the U.S. single-serve market has been dominated by Keurig for more than a decade, with Nespresso building a second lane around aluminum capsules and recycling. Keurig Dr Pepper has already announced its own plastic- and aluminum-free K-Rounds system, unveiled in March 2024, though it has not reached the market yet. Lavazza is trying to get there first with a tab that removes the capsule completely, not just the material around it.

The business case is just as aggressive as the hardware. Lavazza’s North American turnover rose 26.9% in 2025, the company posted net profit of €92 million on €3.9 billion in net revenues, and its U.S. business already brings in more than $100 million a year through retailers including Target and Walmart. With the global coffee pods market estimated at $40.49 billion in 2024 and projected to reach $58.19 billion by 2030, the fight is no longer just about flavor or convenience. It is about which company gets to define the next version of the pod before the market decides the old one has outlived its plastic shell.