Mago Maga unveils Roma-X home roaster with app-driven control

The new machine keeps the Roma Pro line’s small-batch scale, but the rest of the package is a reset. The Roma-X pairs a 5-inch touchscreen with wi-fi connectivity, a Linux-based operating system, Android and iOS support, and a PC version in development. Mago Maga says the machine already has more than 260 roast profiles available, with over-the-air updates set to push in new curves and improvements automatically. The company is also exploring AI-generated profiles and other machine-learning features, a sign that the next round of home roasting competition may be fought in software menus rather than only in drum design and wattage.

That software push is backed by a more serious physical platform. The Roma-X uses an 1,800-watt system, a more powerful fan, steel coils, bean-temperature and roast-chamber-air-temperature probes, and a replaceable smoke filter. Mago Maga says the setup can cut smoke enough for kitchen use without extra ventilation, a notable promise for people who want to roast indoors without treating the hobby like a garage project. A clear dual-layer borosilicate glass chamber turns the roast into a visual process, which fits a market that increasingly wants gear to be both functional and watchable.

The company’s earlier stance makes the pivot more interesting. In January 2025, the Roma Pro entered the U.S. market with five built-in automated roast profiles and adjustable 150-gram or 300-gram batch sizes. That model also reportedly helped Mago Maga raise about US$127,000 through Indiegogo. At the time, the company said app complexity could be a barrier and did not plan third-party app connectivity. The Roma-X turns that logic around, leaning into cloud storage, app sharing, and continuously updateable firmware instead of avoiding the messier parts of connected appliances.