Starbucks Launches Harry Potter Honeydukes Collection Across Asia Pacific Markets

Starbucks Corporation and Warner Bros. Discovery Global Consumer Products took the Honeydukes candy shop out of the Potterverse and into coffee cups across Asia Pacific, launching a limited-time Harry Potter collection in a staggered rollout that began March 23 in the Philippines, Brunei, Indonesia, Malaysia and Singapore, with merchandise availability in Singapore noted as March 24 in stores from 7am and on LazMall from 10am.

The drinks are the centrepiece: three Honeydukes Bursting Bonbons beverages, each built around honey bergamot-flavoured "Bubble Bursts" and pink and green candy sprinkles. The Iced Honeydukes Bursting Bonbons Latte pulls espresso with milk and vanilla notes, starting from S$7.90 in Singapore. The Honeydukes Bursting Bonbons Frappuccino Blended Beverage layers coffee, milk and caramel under whipped cream, from S$8.50. The Honeydukes Bursting Bonbons Frozen Tea goes the lighter route, pairing citrus black tea with the same fizzy honey bergamot bursts, also from S$8.50. The frozen tea has the widest geographic reach of the three: while the espresso drinks are confined to Brunei, Indonesia, Malaysia, the Philippines and Singapore, the frozen tea also pours in Taiwan, Thailand and Vietnam. All three are available in-store, through the Starbucks app, and via GrabFood, Foodpanda and Deliveroo.

The merchandise side is where the collector instinct kicks in hard. The collection runs to more than 20 items, anchored by a colour-changing Hogwarts house mug that reveals hidden designs depending on whether the liquid inside is hot or cold. Beyond the mugs: tumblers and cold cups detailed with wands, owls and cauldrons; mini Bearista keychains dressed in Hogwarts-inspired robes; Sorting Hat sticky notes; and travel tags. Stock is capped at two items per customer per visit, and that scarcity is already doing its work: some pieces have surfaced on eBay at inflated prices.

Nancy Lo, VP of Product and Marketing for Starbucks Asia Pacific, framed the collaboration around the franchise's emotional core. "Harry Potter has long inspired us to celebrate friendship, courage, and community," Lo said, "the same spirit we see every day in our coffeehouses as moments of joy and connection come to life."

The rollout spans what Starbucks and its partners describe as 12 Asia Pacific markets in total, though eight have been explicitly confirmed across coverage: Brunei, Indonesia, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam. The campaign follows a playbook Starbucks has been refining in the region: in November 2024, the chain partnered with Universal Pictures on a Wicked-themed collection across Malaysia, the Philippines, Singapore, Australia and Vietnam, leaning on Glinda and Elphaba to move limited-edition drinkware. The Harry Potter activation is a bigger footprint, and the Honeydukes framing gives it a specific product logic rather than a general franchise wash: every drink element, from the bergamot bubble bursts to the candy sprinkle finish, traces back to something you'd find on a shelf in Hogsmeade.