Toast Report Reveals Key Coffee and Beverage Sales Shifts From 2024 to 2025

Toast, the point-of-sale and back-office platform widely used across restaurants and independent cafés, published its Restaurant Trends Report on March 11, 2026, offering a category-level look at how beverage sales shifted between 2024 and 2025. The analysis draws on same-store data, meaning the comparisons reflect real behavioral changes at existing locations rather than growth from new openings padding the numbers.

For anyone running or working in a café, same-store data is the honest metric. It strips out the flattering effect of expansion and asks a harder question: are customers actually ordering differently than they were a year ago? Toast's platform processes transactions across a broad swath of the restaurant industry, which gives its aggregated data genuine weight when it comes to spotting category-level trends.

The report's scope covers beverage sales broadly, positioning it as a useful reference point for operators trying to benchmark their own menu performance against wider industry movement. Whether a category grew, contracted, or held steady between 2024 and 2025 carries real implications for purchasing decisions, staffing during peak hours, and how café menus get built heading into the rest of 2026.

Toast built its report on the kind of transactional volume that makes trend data meaningful rather than anecdotal. The platform's reach across the food-service industry means the same-store figures represent a substantial cross-section of how Americans are actually spending at the counter, not a narrow survey sample.

The full report is available through Toast's platform resources, published the day before this writing.