Zing Zang launches espresso martini mix, pushing coffee flavor beyond cafés

Coffee flavor just moved another step farther from the café counter. Zing Zang unveiled an Espresso Martini Mix on April 15, giving one of the hottest cocktail serves in the U.S. a mass-market shortcut built around real coffee, cocoa bitters and a pour-and-shake format.

The pitch is convenience with café cues. Zing Zang says the mix delivers a rich espresso profile with natural sweetness, subtle cocoa and vanilla notes, and no need to brew espresso first. Each serving contains 60 mg of caffeine, and the formula is naturally sweetened with no artificial flavors or high-fructose corn syrup. Consumers can add vodka for the standard build, swap in tequila for a Mexican-style version or use water for a mocktail.

The format signals where the company wants this to live. Zing Zang will sell the product in 32-ounce bottles and in 7.5-ounce cans packaged in four-packs, with nationwide distribution planned through grocery stores, wine and spirits shops and Amazon. That gives the drink a much wider retail footprint than a bar-only novelty and pushes coffee flavor deeper into the broader beverage aisle.

For Zing Zang, the move fits a brand that already knows how to sell a staple cocktail at scale. Its Bloody Mary Mix is marketed as America’s Number One Bloody Mary Mix, and the espresso martini launch suggests the company sees enough staying power in coffee-adjacent cocktails to justify another permanent slot on shelves. The bet is not just that drinkers want espresso martinis, but that they want them in a form that is easy to stock, easy to mix and easy to sell outside the bar.

The timing also lines up with a crowded, growing ready-to-drink and ready-to-serve market. NielsenIQ said the category reached $13.9 billion and accounted for 12.5% of total beverage-alcohol dollar sales in mid-2025. NielsenIQ also found that 47% of consumers are interested in flavor twists on classic cocktails, while 36% seek venue-specific serves. That is exactly the kind of demand profile mixer brands are chasing as they look to coffee flavor for the next crossover hit.

The espresso martini itself comes with its own built-in mythology. The drink is widely traced to London bartender Dick Bradsell, who created it in 1983, and a 2025 industry report said it became the sixth most-popular cocktail in the U.S. in 2023. Online searches for the drink were up 26% the following year, a sign that coffee’s spillover into cocktail culture is no longer a passing trend but a durable part of the market.