SEGA and The Woobles launch Sonic crochet amigurumi kits

SEGA and The Woobles launched a limited-edition Sonic the Hedgehog amigurumi collaboration that pushes crochet deeper into pop-culture merchandise, with Sonic, Tails, Knuckles and a mystery Chaos Emerald accessory packaged for fans who want to make the characters themselves. The Woobles is selling the line as the Sonic x The Woobles collection, and the centerpiece bundle, The Sonic Collection: Gotta Wooble Fast Bundle, folds all four pieces into one crossover aimed at gamers, gift buyers and first-time amigurumi makers.

The bundle pairs the three characters with a Chaos Emerald that comes in one of seven mystery colors, a detail that gives the drop a collectible hook beyond the usual licensed plush-adjacent fare. Sonic is listed as an Intermediate kit, while Tails and Knuckles are Beginner+ kits. The Chaos Emerald Accessory Kit is also sold separately for $7, and the full lineup includes Sonic at $45, with Tails and Knuckles each priced at $40.

The Woobles built the kits around its familiar beginner-friendly format. Each Sonic kit includes step-by-step video tutorials, pre-started pieces, Easy Peasy Yarn, a crochet hook, stuffing, a yarn needle, stitch markers and a PDF pattern download. The tutorials come in both right-handed and left-handed versions, and Sonic is finished at about 4.5 inches tall, small enough to sit on a desk or shelf without losing the character’s shape. The kits are recommended for ages 12 and up.

The brand behind the collab brings its own momentum. Founded in 2020 by Justine Tiu and Adrian Zhang, The Woobles says it has taught over 1,000,000 people to crochet and previously appeared on Shark Tank, giving the company mainstream recognition well beyond the yarn aisle. Its limited-quantity approach has already become part of the appeal around the Sonic line, where licensed entertainment and accessible amigurumi meet in one boxed project.

The timing also fits SEGA’s anniversary push. SEGA said in January 2026 that the year marks Sonic the Hedgehog’s 35th anniversary, and by June it was actively rolling out anniversary content, including a Sonic birthday livestream announcement. That backdrop gives the Woobles launch an extra layer of nostalgia, and the combination of a familiar blue hedgehog, two sidekicks and a mystery Chaos Emerald makes this feel less like a standard kit release and more like fandom crochet moving fully into collectible territory.